With per capita income in the country growing at a fair clip, growth prospects of the Indian auto industry appear to be quite encouraging. The population is moving towards the middle class or lower middle class this is resulting in Continue reading
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Tag: MBA Marketing
Offshore outsourcing to China: The suppliers’ perspective on competitive priorities and the role of buyer-supplier interaction mechanisms (Management Project)
In the global business environment, outsourcing and offshore outsourcing are strategies for firms to handle the increasing competition in their specific market segments by utilizing the capabilities of other firms in order to gain Continue reading
Best Practices in Web 2.0 Climate: Competitive Advantage Through Social Networking Tools (Management Project)
The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are Continue reading
Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective (Management Project)
Increasing competition on a global scale is forcing companies to rethink their strategies concerning their supply chains, launch new products and services, increase customer service oriented activities. When launching a new product on a new or an existing market it is crucial to Continue reading
Storytelling: A Study of Marketing Communication in the Hospitality Industry (Management Project)
There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become Continue reading
Measuring Customer Satisfaction in a Service Company combining approaches for Quality Service Improvement (Management Project)
This study is about improvement Quality Service from the perspective of the customer satisfaction. This is motivated in a service company that has some problems measuring customer satisfaction in a quality of service. We believe that customer satisfaction is Continue reading
The Role of Product Architecture in The Agile Manufacturing Firms (Management Project)
Purpose – Agile manufacturing concept was first coined by Iacocca institute in 1991 as a new manufacturing paradigm in order to provide and ensure competitiveness in the emerging global manufacturing order. Afterward, a considerable number of Continue reading
Impact of Sport Sponsorship on a Brand (Management Project)
The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this Continue reading
What’s in a Name?: A study on the success factors of brand naming in China (Management Project)
Background: China is highly relevant in today’s economic environment and will be even more important in the upcoming years, since the Chinese economy, including its Continue reading
Entering the Swedish Management Consulting Industry (Management Project)
The management consultancy, a 14 billion EUR industry in Europe, has become an attractive market in the last couple of years. The Swedish market is blooming with an economic growth of a staggering Continue reading
Rebranding’s Impact on Brand Attitude and Customer-Based Brand Equity among Swedish Consumers (Management Project)
Research Question:
How will brand attitude and customer based brand equity change after a revolutionary rebranding among Continue reading
Supply Chain Management (Management Project)
A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to Continue reading