The problem of achieving and sustaining growth is vital for companies in any country market, but it is even more crucial for companies in an emerging market, such as Russia. Meanwhile, some companies in the Continue reading
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Tag: MBA Marketing
Biography as a “tree of Choices”: Discovering the Life Trajectories of Young Entrepreneurs in Russia (Management Project)
ABSTRACT:
The article reveals the life trajectories of Russian entrepreneurs in the context of four modern institutions of socialization which determine individual Continue reading
Importance of Green Service Offerings for French, Dutch, Swedish and UK Retailers in Their Selection of Transport Operators (Management Project)
Background:
The selection of transport operators has become a complex decision making process with multi-criteria aspects. Deciding on which transport operator to use depends on Continue reading
Attitude Towards Mobile Advertising and Purchase Intention of Swedish Customers (Management Project)
Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to Continue reading
What is Swedishness? – A Qualitative Research from the Customer and Organisational Perspective (Management Project)
Purpose: The purpose of this study is to investigate what Swedishness is according to Swedish customers and how a company could communicate and Continue reading
The Effectiveness of Seller Credibility Systems in the Online Auction Market (Management Project)
The Internet has turned out to be an appealing place for doing business, with its unprecedented ability to bring together a large number of buyers and sellers, cover a wide Continue reading
Service Marketing in a Cross-Culture Environment: A case of Elekta China (Management Project)
Aim: The aim of this research is to explore how the Leksell Gamma Knife survives in a cross-cultural environment by analyzing how adaptation/standardization, trust and network development overcome the challenges created by Continue reading
Corporate Social Responsibility(CSR): Structure for Responsibility (Management Project)
Many organisational flaws are consequences of unsuitable structure arrangements that do not support the organisation in its work towards goal accomplishment. The appropriateness of the structure is determined by how well it allows the Continue reading
Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs (MBA Project)
With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also Continue reading
The Role of Entrepreneurial Networking on Internationalization of a Micro-sized Born Global Swedish Fashion Company: A Narrative Ethnographic Research (Management Project)
In recent studies a lot of attention is drawn to the connection between networking and entrepreneurship. Many scholars consider successful business and networking Continue reading
The Influence of Career Identity and Social Networks on Career Transition Magnitude (Management Project)
Increasingly, scholars and journalists are suggesting that there is a trend toward greater magnitude in career transitions signified by the crossing of career boundaries (such as Continue reading
Nokia’s Marketing Strategies in India (Management Project)
This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia in India. After studying the past of the company and the history of Continue reading