Purpose: The purpose of this project is to map out the present behavior of women between 40-55 years concerning Internet shopping. Furthermore, the research aims at finding and analyzing factors that might help marketers when Continue reading
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Tag: MBA Marketing
Implementation of an IT based Marketing information system in a high tech company (Management Project)
Aim: The aim of this study has been to try to answer the question of how an IT based marketing information system support the formation of Continue reading
Application of Demand & Supply-Crude Oil (Management Project)
A significant factor on petroleum demand has been human population growth. Oil production per capita peaked in the 1970s. The world’s population in 2030 is expected to be double that of Continue reading
Green Marketing (MBA Project)
What is Green Marketing?
All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and Continue reading
Launching a New-to-the-World Product (Management Project)
Background:
Innovation is something that continuously leads to new knowledge and technologies. A vital step for an innovation is to Continue reading
CRM in Fashion Companies for men’s wear (Management Project)
Problem: The Fashion industry is a highly discussed issue today, and as it is very competitive, the awareness among consumers, especially male consumers, has increased. Through a preliminary research conducted by the authors, it was evident that creating Continue reading
Innovation Crowdsourcing: Exploring the Use of an Innovation Intermediary (Management Project)
Background: With the Open Innovation paradigm come new hopes for innovating companies. The ability to tap a global network of experts can, at least in theory, have a significant impact on an organization’s competitive strength. Before such a Continue reading
A Study on Marketing Mix by Sony Corporation (Management Project)
Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that Continue reading
Internationalisation of Companies (Management Project)
Since the disintegration of the Soviet Union all conditions and principles for doing business in the area have changed. The shift from a planned economy to a Continue reading
Sales and Marketing Strategy in the IT Industry – Collaborating with Independent Software Vendors (Management Project)
The IT industry is characterised by rapid changes and an increased level of consolidation and competition. Hardware and software developers are moving away from proprietary technologies to open-standards based technology. This makes it more difficult for large hardware vendors, such as Hewlett Packard (HP) and Continue reading
BUSINESS PLAN: Import, Export and Car Trading Company (Management Project)
Being entrepreneurial is pathly being creative. This Project presents a business plan of BEFCO Trading Ltd geared towards solving a problem in the Continue reading
The Leading Role of Influencers in the YouTube Beauty Community (Management Project)
Online communities are consuming significant time in the life of people. YouTube Beauty Community is one that exerts an important level of influence to the people who follow the YouTube Beauty Creators. Those, as leaders, have followers that Continue reading