Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with Continue reading
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Tag: MBA Marketing
Marketing of Digital Products (Management Project)
This project comprises of three essays that theoretically and empirically investigate the marketing of digital products, which are information products such as newspapers and books sold in both Continue reading
Internal Organizational Communication in a Crisis Context: the Influence of Generation Gap (Management Project)
ABSTRACT
Nowadays crisis management is a major topic for all organizations. Both external and internal communication can play critical roles in coping with organizational crisis. Compared to external communication, there is a lack of consideration Continue reading
Globalization Strategies of Chinese Companies (Management Project)
SUMMARY
Globalization has been an established term academically for two decades; research within this field has expanded from globalization of markets to globalization of culture, trade, finance, of almost anything, in accordance with the Continue reading
Foreign Market Entry Strategy & International Franchising: Doing Business in Morocco (Management Project)
Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with Continue reading
Barriers in Launching New Products: A Comparative Study of Swedish B2B Companies (Management Project)
The marketplace in the 21st century is intense and highly competitive. Customers have a great variety of products and services to choose from, therefor gaining competitive advantage is crucial for a company´s survival. Companies cannot rely on previous Continue reading
Advertising as a Marketing Communication Tool: Differences and similarities between Customer’s Perception and Company’s Expectations (Management Project)
Problem:
What are the differences and similarities between public attitudes and responses towards the series of Tele2 commercials and actual Tele2’s expectations of customers’ attitudes towards their Continue reading
Patient Empowerment and User Experience in eHealth Services (Management Project)
In November 2012 Uppsala County Council (UCC) introduced an eHealth service, ‘My Health Record’, that gives all inhabitants over age 18 in Uppsala County access to their health records online. However, this service has not been Continue reading
Improving Supply Chain Management with Advanced Planning and Scheduling (Management Project)
Companies are more and more moving to low wage regions like Eastern Europe and Asia to stay competitive. Instead of lowering the cost of production, it has been argued that Continue reading
Internationalization process of Swedish SMEs (Management Project)
The purpose of this study is to study how two small and medium sized Swedish apparel firms internationalize their business activities.The international business activities are Continue reading
Dreaming of Beating the Market (Management Project)
The aim of this paper is to test and further improve fundamental analysis models developed by Piotroski (2000) and Rados and Lovric (2009). The improvement seeks to reverse the information in the previous models by Continue reading
The Relation between Lean Manufacturing & Customer’s Demand Uncertainty (Management Project)
Customer Demand Uncertainty is a big obstacle for companies to sustain their competitiveness in the market that responding customer requirements becomes Continue reading