In turbulent environments, the infused marketing function has become an essential and natural part in the firms’ new product development (NPD). Some scholars define NPD as the transformation of a Continue reading
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Tag: MBA Marketing
SME Entry Strategy in Foreign Markets (Management Project)
The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm’s standpoint since it provides Continue reading
Brand Value Creation Through Stakeholders (Management Project)
In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the Continue reading
Branding and Gender: How Adidas Communicates Gender Values (Management Project)
This study discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their Continue reading
Complexity of Air Freight Networks (Management Project)
Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be Continue reading
The Influence of Logistics Outsourcing on Supply Chain Management (Management Project)
This research work as part of a Master thesis aims to analyse the potential influence of outsourced logistics function on supply chain management from a Continue reading
An Analysis on Demand and Forecasting of Plastic Product (Management Project)
This is the project about an analysis on demand and forecasting of plastic product in Puducherry with reference to Continue reading
Platformisation of the Mobile Services Domain in the Open Mobile Era: Strategic Challenges for European Mobile Operators (Management Project)
This research investigates the European Mobile Telecommunications industry, looking at the biggest strategic challenges Mobile Operators are going to face in the Continue reading
Sales Improvement on Life Insurance Policies (MBA Project)
Insurance sector is a booming sector and the penetration in India is quiet low. So, all the private players are trying to increase the market share in the public. This study also involves creating awareness among the urban and rural consumer about the insurance sector and also Continue reading
Effects of Performance Schedules on Event Ticket Sales (Management Project)
Event scheduling is one of many important decisions facing event marketers in the entertainment industry (i.e., how should multiple performances be scheduled across markets, across venues, and over time?). While there is Continue reading
Acne Jeans and Brand Associations (Management Project)
In recent years, the successful expansions of Swedish fashion companies have mainly relied on their ability to turn fashion into brands. However, when companies grow it seems to be difficult to maintain the original brand identity as well as to Continue reading
Can You Trust Marketing Messages (Management Project)
Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a web-hosting domain-parking hotel so they can earn money through Continue reading