The Swedish sawmill industry is changing, and sawmills are increasingly pursuing disintermediation opportunities internationally. However, little is known, theoretically nor practically, regarding what is Continue reading
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Tag: MBA Marketing
Innovation Crowd Sourcing: Exploring the Use of an Innovation Intermediary (Management Project)
Background:
With the Open Innovation paradigm come new hopes for innovating companies. The ability to tap a global network of experts can, at least in theory, have a significant impact on an organization’s competitive strength. Before such a ‘network of experts’ can be Continue reading
Growth made simple: How to grow a small company into a large corporation (Management Project)
This study is about rapid growth in SMEs from an entrepreneur’s or manager’s perspective and it aim to find practices in order to enable and drive rapid growth. The purpose of this study is to understand how owner-led small businesses can be managed in order to Continue reading
The Digitalized Newspaper Organization: An Identity Crisis in the Midst of the Challenges of Being Early Adopters of Converged Digital Services (Management Project)
The newspaper industry has clearly been affected thoroughly by digitalization, and as a result has adapted its traditional practices to accommodate for the numerous possibilities Continue reading
Cutting out the Middleman (Management Project)
The Swedish sawmill industry is changing, and sawmills are increasingly pursuing disintermediation opportunities internationally. However, little is known, theoretically nor practically, regarding what is influencing sawmills in their Continue reading
A Study on Retail Management with Big Bazaar (MBA Project)
Introduction to Retailing:
“Retailing is a distinct, diverse and dynamic sector”. “It is an activity of enormous economic significance to most developed nations”. It generates revenue and wealth for Continue reading
Achieving Successful Cross-Cultural and Management Integration: The experience of Lenovo and IBM (Management Project)
With social structure and technology rapidly changing, business globalization has been regarded as a worldwide trend. While there have been many cases and literature on Continue reading
Managing Finished Goods Inventory at regional level: A case study on Dalda Foods (Pvt.) Ltd. (Management Project)
Background: Lahore region is one of the nine regions through which Dalda Foods operate with in the whole country. Management of finished goods inventory at regional level consist of Continue reading
Automated Telephony Testing (Management Project)
Testing is a crucial part when developing electronics. One way to lower the costs and increase the efficiency is to avoid human interaction. This can be done with Continue reading
Love of Brand: a Story of an on-going Romance (Management Project)
Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to Continue reading
Blog Marketing – A Consumer Perspective (Management Project)
The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace. As Wright discuss; blogs provides a new way of communicating with Continue reading
Foreign Direct Investments in Developing Countries (Management Project)
One of the most important notions of our world is “globalization” which affects the lives of human beings in several ways. It is a concept which removes boundaries and limits; therefore, involves a Continue reading