Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer Continue reading
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Tag: MBA Marketing
Green Supply Chain Management in Thailand: An Investigation of the Use in the Electrical and Electronics Industry (Management Project)
The objective with this project is to clarify the advantages – both economic and environmental – that companies in the Continue reading
The Influence of Consumer Motivations on Consumption Intentions and Behavior (Management Project)
This Project comprises two essays that investigate how consumers’ different motivations affect their cognitive responses and consumption behavior. Continue reading
Dynamic Competition with Customer Recognition and Switching Costs: Theory and Application (Management Project)
This project aims to contribute to our understanding of dynamic interaction in duopoly markets. Chapter 1 motivates the study and offers a brief overview of the results. In Chapter 2 I study the dynamic equilibrium of a market Continue reading
Go Green in the Automotive Industry: Open and Networked Innovation applied by Tesla Motors and Renault (Management Project)
In today’s economical world, companies realize the importance to build corporate strategies on innovation to sustain a Continue reading
In Search of an Integrating Product Model: Integrating Consumer Behaviour and Customer Value (Management Product)
Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a Continue reading
Rural Marketing Strategy by Pepsi (MBA Project)
The only thing you can say with certainty about the Indian rural market right now is that it is the best trading ground for both Indian and multinational corporations. A burgeoning, untapped market estimated at nearly 150 million stretching across Continue reading
The Influences of National Culture on New Product Development Collaboration (Management Project)
To ensure success in the rapid pace of globalization, it is crucial for companies to understand the management practice within and outside national boundaries. This study investigates the influences of national culture on new product Continue reading