With per capita income in the country growing at a fair clip, growth prospects of the Indian auto industry appear to be quite encouraging. The population is moving towards the middle class or lower middle class this is resulting in the higher disposable income.

From the secondary data collected showing the growth rate in purchase of new first hand vehicles, thus the question arises, where does the used vehicle go?

The report has been drawn up with the objective of identifying and analyzing the key factors and attributes, which influence consumers while deciding to purchase a second hand motorbike. The category of motorbike chosen for the purpose of this study is fuel-efficient; four stroke motorbikes in the range of 95 to 115 cubic-capacity engines.

The study starts with a brief insight into the evolution of the Indian automobile industry, the two wheeler industry, motorbike industry and the present structure. As mentioned earlier the study is on Consumers preference towards second hand motorbikes, which includes the attributes that influence the consumers the most and the second hand motorbike that they prefer the most.

The methodology adopted for this study was conducted by interviewing 100 respondents through a questionnaire. The respondents were asked a series of questions through which an analysis has been made on the key factors and attributes that influence and drive the consumer’s preference towards a particular motorbike in their purchase decision process.

The motorbikes, which were chosen for the purpose of this study, as mentioned above are fuel-efficient, four-stroke bikes in the range of 95 to 115 cubic capacity engines. The bikes that fall in this category are Hero Honda Splendor, TVS Victor, Kawasaki Caliber, Yamaha Crux and Kinetic Boss. These bikes contribute to the highest sales in term of revenue and numbers (motorbikes), in their respective companies, regarding segments mentioned above.

Download Bike Preference Project Report