Purpose:
The purpose of the study is to analyse the consumer’s perception regarding brands using emojis in their online communication strategy. The purpose is also to understand the profit that could earn brands by using emojis and what they can add to the Continue reading
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Tag: MBA Marketing
Analyzing The Market Of Lux (MBA Marketing Project)
Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government Continue reading
Customer Satisfaction Toward Truemove Customer Service (Management Project)
Problem Statement:
How are TrueMove customers satisfied with the customer service provided at TrueMove shops in Bangkok?
Purpose:
To evaluate “whether” and “how” TrueMove customers are satisfied or dissatisfied with the customer service provided at TrueMove shops in the Continue reading
Analyzing the Disruption Factors of Emerging Markets (Management Project)
A free and flexible business environment attracts international organisations to those markets that have big growth potential and high profit margins. To penetrate emerging markets is of great interest to any international organisation. The situation gets more intense if it is Continue reading
Organizational Innovation Processes and Network Relationships Development (Management Project)
Research Problem:
It has been known that developing a novel drug in pharmaceutical companies is a complex and expensive process. A company within these industries is forced to Continue reading
Online Brand Personality in Sweden (Management Project)
This Paper is centered on online brand personality in the Swedish context. The study is carried out thanks to an existing Model of online brand personality. Precisely the Continue reading
Consumer Behavior in Buying Ball Pens (Management Project)
The topic for the study is on “Consumer Buying Behaviour about pens”. Pen is a product, which is used by each and every person. There are various brand’s of pen in the market of different types. price, colour, design, grip etc. So the Continue reading
Essays on New Product Development (Management Project)
This project report comprises three essays that theoretically and empirically investigate three managerial relevant issues in Continue reading
Car Purchasing Behavior in Beijing – An Empirical Investigation (Management Project)
This study aims to give an overview on young Chinese consumers’ car purchase behavior. The results show that car purchasing decision is an important decision for Continue reading
Retail Store Operations at Reliance Retail Ltd. (Management Project)
The scope of project allows a two way approach to learn about the functioning of Reliance Fresh outlets. Firstly, it provides an opportunity to know about in and out of the functioning of the retail store which serves both as the Continue reading
Scent Marketing: What is the impact on stores in Umeå? (Management Project)
The way of consumption has changed. Now, consumers are not only rational when purchasing. They do not buy just for the functionality of the good or service they are looking for. The consumption is more affective and consumers are considered now as Continue reading
Co-created Reputation in a Nonprofit Context: A Mixed-method Study of SACC-DC (Management Project)
Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations Continue reading