When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of Continue reading
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Tag: MBA Marketing
Creating Marketing Strategies for Wedding Business Unit of Amari Atrium Hotel (Management Project)
Problem:
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?
Purpose:
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?The aim of our thesis is to Continue reading
Improving Supply Chain Management With Advanced Planning and Scheduling: Effects and Possibilities With an International Perspective (Management Project)
Companies are more and more moving to low wage regions like Eastern Europe and Asia to stay competitive. Instead of lowering the cost of production, it has been argued that Continue reading
Cross-functional Co-operation for Improved Product Development: A Case Study (Management Project)
The purpose of this project is to identify and analyze relevant dimensions of cooperation between design and production related to product development. The study also focuses on suggesting improvements of the co-operation dimensions between Continue reading
The Way Chinese Companies Collaborate With Chinese Universities (Management Project)
The objective of this study is to investigate how Chinese companies collaborate with Chinese universities. These companies in academic often referred as technology-based firms and follow Continue reading
Between Mission and Market: The Creation of Fundraising Propositions (Management Project)
The voluntary sector is growing in importance; in fundraising turnover, number of players and marketing professionalism. This study explores the process by which the fundraising Continue reading
Sales Promotion in Magnanim Systems (MBA Project)
This project is intended to determine the sales increase, purchasing behavior of the customer, product competitor and market potential.
Primarily the well defined objectives are framed according to the study. Then questionnaire is prepared based on the defined objectives. The prepared questionnaire is Continue reading
Commuter Shopping (Management Project)
Background:
For ages people have commuted to work, or to other activities, located outside their home municipality. Statements found indicate that the basic decision for commuting are based on utility maximisation and no matter what the Continue reading
Study of Emotions and Behavioral Intentions in Upscale Restaurants (Management Project)
The physical environment may be an important determinant of customer satisfaction and subsequent behavior when services are consumed primarily for hedonic purposes and customers spend moderate to long periods of time in the physical surroundings. An example of this phenomenon would be Continue reading
Motivations of Females to play Poker online (Management Project)
Purpose:
The aim of this study is to investigate the main motives behind Swedish females’ propensity to play poker online by means of hypotheses testing through Continue reading
Internet Marketing (Management Project)
The new millennium has brought us on the brink of the I.T. Revolution. This revolution has been aided by the advent of the Internet in a big way. Internet is fast changing the way people used to do things. Naturally, the same would Continue reading
Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation (Management Project)
Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of Continue reading