In this project we study several key issues faced by firms while introducing new products to market. The first essay looks at product rollovers: introduction of a new product generation while phasing out the Continue reading
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Tag: MBA Marketing
The relationship between Customer Satisfaction and Service Quality (Management Project)
It is obvious that customers are important stakeholders in organizations and their satisfaction is a priority to management. Customer satisfaction has been a subject of great interest to Continue reading
Public Procurements in Africa: the way to Swedish success (Management Project)
Africa is a poor continent with many of the worlds least developed countries. The latest years the Swedish export to Africa has diminished, at the same time Sweden continues to be a big contributor of aid funds to the continent. However, trade in all its form Continue reading
Brand Origin: How Does it Impact Brand Awareness and Brand Image (Management Project)
As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an Continue reading
Reputation Building by New Ventures (Management Project)
Management scholars have established the importance of reputation for firm performance but the mechanisms through which reputation can be Continue reading
Central Purchasing at Stora Enso: A Survey of the Supplier Relations (Management Project)
The purpose of this study is to investigate the suppliers’ view of their relation to Stora Enso. The study focuses on the relation between the central purchasing unit of Continue reading
Green Marketing (MBA Project)
Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the Continue reading
The Battle of DTAC in Thailand’s Mobile Phone Operator Market (Management Project)
Strategic question: How can DTAC gain higher market share by focusing on customers in Bangkok? Continue reading
Performance Evaluation of the FirePipe Cookstove with focus of its Product Development (MBA Project)
Today, increasing air pollution and global mean temperature, due to overconsumption of non-renewable resources, is a fact. Climate change is affecting life worldwide, with major Continue reading
Discounts as Marketing Strategies for O2O Platforms (Management Project)
ABSTRACT
With the development of the Internet and online payment, Online to Offline (O2O) platforms come into people’s lives. O2O platforms provide offline goods and services for their online users and these platforms are various, for example, they can help Continue reading
Problems and Challenges of Global Sourcing – a Study of Chinese Manufacturing Enterprises (Management Project)
ABSTRACT
Background
Scholars tend to view global sourcing as a one-way street, whereby multinational manufacturers from developed countries purchase low-cost materials and products from developing countries. Undoubtedly, one of the purchasing bases Continue reading
Firm Dynamics, Endogenous Growth and International Trade (Management Project)
Recent empirical firm level studies reveal the structural heterogeneity of firms in process and product innovation, as well as the central role of product quality in determining Continue reading