The topic for the study is on “Consumer Buying Behaviour about pens”. Pen is a product, which is used by each and every person. There are various brand’s of pen in the market of different types. price, colour, design, grip etc. So the pen market is full of competition where the consumer possesses vast variety of choice to select his brand which depends on his buying behavior.
Of course it is very difficult to describe consumer buying behavior about pen; though this study tries to find How the consumer purchases a particular brand?, How much he searches for his brand?, What factors influence him too buy the preferred brand? etc.
The technique of data collection is through questionnaire as it is less complex and easy Three methods (i.e) Graphical method, percentage & average method are used as tools /techniques of analysis. Statistical tools used for analyzing the data are Chi – Square & ANOVA Analysis.
Download MBA Project – Consumer Behavior in Buying Ball Pens