This project comprises a series of three essays that investigate the influence of consumers’ mental construal and information processing on product evaluations. In the first essay, we examine Continue reading
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Tag: MBA Marketing
Marketing Mix – A Case Study with Nestle (MBA Project)
Objectives of Nestle:
Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded Continue reading
Competiveness among apparel manufacturers in Istanbul: An industry analysis (Management Project)
The purpose of the paper is to investigate the current business environment for apparel manufacturing in Istanbul. Research was carried out through an industry analysis in terms of competition and potential future development for apparel Continue reading
Do Chinese Underwriters Grandstand to Attract more Firms when they are ready to go Public? (Management Project)
ABSTRACT
The concept of grandstanding comes from Gompers (1996), in his article, he defined “to grandstand” as “to act or conduct oneself with a view to impressing onlookers”. The idea of grandstanding does not only apply solely to venture Continue reading
Chinese Consumer Attitudes towards the Electric Vehicle (Management Project)
ABSTRACT
During the information gathering process, there are many factors which shape the consumers‟ decision to purchase a particular product. One of these determinants is the consumer‟s attitude which can have a significant effect on his/her Continue reading
Business Planning Involvement in New Ventures (Management Project)
ABSTRACT
Background
Planning occupies an important position in business literature. It is a well-investigated area with a long and extensive research tradition. However, the findings of the research are not consistent. In the planning literature there is a strong debate among Continue reading
The Impact of Brand Experience on Attitudes and Brand Image – A Quantitative Study (Management Project)
ABSTRACT
Research Questions
- How to create an engaging brand experience in marketing context?
- How does an engaging brand experience affect consumer attitudes and brand image?
Purpose of the Study
The authors propose that the relationship between brand experience Continue reading
A Context Analysis of Customer Satisfaction in Services (Management Project)
EXECUTIVE SUMMARY
The purpose of this thesis is to examine selected elements, which have influence on customer satisfaction in services. The investigation is conducted bot from a theoretical and empirical point of view. The theoretical analysis Continue reading
Portfolio Model Supporting Development of Purchasing Strategies a Case Study Concerning Raw Materials at Casco Adhesives (Management Project)
Casco Adhesives develop, produce, market and distribute adhesives and adhesive equipment with the mission to increase the competitive strength of their customers by offering products at the leading edge of technology and with environmental awareness.
To fulfil this mission high demand is set on every function of the company, not at least the purchasing function. It is important that the function is involved at an early stage since the purchased material for an adhesive represents a grand part of its final value and a lot can be gained from considering alternative materials early on etc.
Naturally different strategies are appropriate for different purchases, to know what strategy that is most suitable can however be hard. Therefore a portfolio model was created in this thesis for supporting development of purchasing strategies for raw material.
The portfolio model was created in two steps that had to be performed in a sequential order. First a classification tool was formed where the purchased raw materials could be positioned into a purchasing portfolio matrix. The two dimensions of the matrix described the importance of purchase and supply risk. To further adapt the tool four steps were worked through. To begin with factors describing each dimension were selected through investigation and analysis.
The classification tool was supposed to consider aspects affecting a purchase and investigated further were thus the purchasing function, R&D and some parts of production. Thereafter answers to the factors were sorted out and given rates, relative weights and the critical borders were settled. The classification tool could finally be brought together and used to depict raw materials into the four quadrants; strategic, bottleneck, leverage and non-critical items of the matrix.
The classification tool could not be too complicated to use why all aspects affecting a purchase was impossible to cover in this step. Therefore a second step was to design a strategy template containing further information needed for developing a suitable strategy. The template enhanced questions concerning the raw material, the supplier market, the actual purchase etc. However depending on which quadrant the raw material was classified in different information was requested.
Hence a lot of inspiration to what topics to include in the template had to come from the main task of each quadrant. Nevertheless information also came from the classification tool, portfolio literature and Casco Adhesives’ line of business. Finally the two steps were brought together into a complete portfolio and the result was achieved; a portfolio model supporting development of purchasing strategies for raw materials at Casco Adhesives.
Source: Linköping University
Authors: Roos, Malin | Rydman, Linda
City Marketing: How to promote a city? (Management Project)
A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to Continue reading
Understanding Consumer Preference in the Flower Industry (Management Project)
The problem that has been addressed in the following thesis is the lack of data concerning customer perceptions and expectations of services provided to them by companies in the floral industry. We have through this study attempted to offer an insight into the Continue reading
Debt in Swedish Co-op Organizations and Selling Prices (Management Project)
This study is focused on finding what impact the debt of co-op organizations has on cession prices. This is performed through a quantitative method, using multiple multi-linear regression analysis on Continue reading