The Swedish TV production is facing great challenges today and actors on the market have to strategize to cope with these changes. This study explores what strategies are used, how they are formed, and what Continue reading
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Tag: MBA Marketing
Interaction between Brand Communities and a Brand Owner: The effect on community members perception of a brand (Management Project)
Purpose: The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning Continue reading
Analysis of Car Industry in India on the Basis of Consumer Preferences (Management Project)
The aim of the project was, to study and find the preferences of consumer for a specific car. Up to the end of nineties it was the monopoly of the Maruti Udyog. Now Indian Car Industry is one of the most Continue reading
Lifestyles, and Risk Perception – Consumer Behavior (Management Project)
In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to Continue reading
Conditions for Successful Export: An Analysis of Bolivian Wooden Door Producers (Management Project)
Bolivia, as the poorest country in South America, can gain a lot from international trade. It is an important factor for a country to build prosperity and gain economic growth and Continue reading
Moisture and Dust in Lighting Equipment: An Investigation of Customer Perception and Technical Solutions (Management Project)
Purpose
To investigate the possibility to reduce the number of failures caused by moisture and dust ingress in lighting equipment by Continue reading
Brand Orientation – A Strategy for Survival (Management Project)
The future of many companies lies in brands.By using brands as a starting point in the formulation of company strategy, an important precondition for a new direction – brand orientation – is created. Established brands have a great potential for increasing the ability of Continue reading
Bottlenecks in the Freight Forwarding sector in West Coast Africa (Management Project)
Problem – The expansion of global trade and supply chain integration has put great emphasis on logistics, particularly in the intermediary sector, freight forwarders. Whilst in Continue reading
Deciphering the Crowd: A study of a company’s presence in social media from a consumer’s perspective (Management Project)
New social media technologies like that of Facebook, have given companies new avenues in order to research their consumers and target market at Continue reading
Qualitative Brand Image Analysis for a Global Brand (Management Project)
The cultural differences in the consumers’ perspectives are an important factor that affects the image of brands around the world. A brand’s image may be affected even though the company gives the same message across different cultures. In order to analyze these effects, the authors have Continue reading
Marketing Plan for Design Jewelry (Management Project)
Jewelry designers might not be as customer-centered as Kotler recommend. Additionally, they are not constantly seeking to grow and make the most profit out of satisfying consumer needs better than competitors. However, it is Continue reading
Marketing Strategies of an Integrated Facility Services Company (Management Project)
The purpose of the research (An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden) is to understand how Integrated Facility service companies (using ISS, Sweden as our focus) develop, plan and implement useful marketing strategies that are Continue reading