Purpose:
The purpose of the thesis is to identify problems cooperating departments suffer from, create solutions and discover ways to successfully implement the changes. A case study of Ekmans AB has been conducted to Continue reading
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Tag: MBA Marketing
Entering the Chinese e-merging market: A single case study of buisness model adjustment (Management Project)
Business model is a concept that has gained increasing attention in recent years. It is seen as a firm’s ticket to success and has been studied by researchers and managers alike to find the ultimate template for prosperity. Little research has, however, been conducted on Continue reading
Organisation of Structured Export Financing by Commercial Banks in Russian Federation (Management Project)
This paper tries to define the concept of Export Finance and establish if the Export Financing is cost-effective way to raise capital and how Continue reading
Product Placement (Management Project)
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their Continue reading
Maintaining Competitiveness Through Strategic Alliances: Case Study of Equity Bank Kenya (Management Project)
Background: The Kenyan financial sector has recently been growing at high rate due to the inclusion of individuals who previously were unable access banking services. This has led to a competitive situation where Continue reading
Triggering Factors for Word-of-Mouth: A case study of Tipp-Ex’s Viral Marketing Campaign (Management Project)
Purpose: The aim of this study is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Continue reading
Promotional Products: A quantitative study about which promotional product are thebest to be used in general and specific industries (Management Project)
Purpose: The purpose of this study is to describe and analyze the use and the importance of promotional products for companies. What we want to achieve with this study is to find out which promotional product is the best in Continue reading
Customer Satisfaction in Reference to Asian Paints Ltd (Management Project)
This project gives brief study, on what is customer satisfaction and the techniques of achieving Customer Satisfaction. It also provides significance of the conducting the customer satisfaction research and how and when to conduct it. Based on the topic, this project analyzes Continue reading
The Smiling Face in Marketing Appeals and its Effects on the Customer (MBA Project)
Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and attraction appeals wit Continue reading
Surrogate boycotts: and the Effects on Companies and Marketing (Management Project)
The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of Continue reading
According to Swedish Citizens – Sweden has the Safest and Best Food in the World -Really? (Management Project)
Aim: The aim of this study is to fill the research gap on whether there are differences in how Swedish consumers remember publicized scandals in regards to the Country of Origin (COO), focusing on Continue reading
Can you trust marketing messages?: Challenging a claim in the domain market? (Management Project)
Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a Continue reading