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The Influences of National Culture on New Product Development Collaboration (Management Project)

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To  ensure  success  in  the  rapid  pace  of  globalization,  it  is  crucial  for  companies  to understand the management practice within and outside national boundaries. This study investigates  the  influences  of  national  culture  on  new  product  development  (NPD) collaboration between China and Sweden.

By applying  the  qualitative approach  with a single case, the study  shows that national culture influences on NPD collaboration by means of organizational culture and work values regarding six national culture dimensions between China and Sweden. Concerning  organizational  culture, power distance and  masculinity  versus femininity dimensions of national culture have impacts  on  NPD  collaboration. In  terms of work values, the influences of power distance and uncertainty avoidance are ranked at first place, whereas individualism and collectivism, masculinity  versus femininity, harmony and long-term versus short-term orientation are relative weak comparing with first two dimensions.

However,  the  results  also  show  that  some  organizational  characteristics  including uncertainty  avoidance,  long-term  versus  short-term  orientation  and  harmony  have barely  effects on NPD  collaboration. This  implies that there  could  be  context-specific factors  that  affect  performances  of  NDP  collaboration  regardless  of  in  which  country the NPD project takes place.
Source: Halmstad University
Author: xinjing, chen | simin, pan

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