- How to create an engaging brand experience in marketing context?
- How does an engaging brand experience affect consumer attitudes and brand image?
Purpose of the Study
The authors propose that the relationship between brand experience Continue reading
More companies in the building sector are starting to realize the importance of using customer satisfaction as a tool to enhance their competitive advantage. Customer satisfaction brings several positive aspects to a company, which can Continue reading
The purpose of this thesis is to examine selected elements, which have influence on customer satisfaction in services. The investigation is conducted bot from a theoretical and empirical point of view. The theoretical analysis Continue reading
Cloud Computing is heralded as the next big thing in enterprise IT. It will likely have a growing impact on IT and business activities in many organizations. It is changing the way IT departments used to work in order to get competitive Continue reading
The problem that has been addressed in the following thesis is the lack of data concerning customer perceptions and expectations of services provided to them by companies in the floral industry. We have through this study attempted to offer an insight into the Continue reading
The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Continue reading
We often speak of our society as a consumption society, a label that emerged after World War II. But the consumption society dates back longer than that, and can be deduced as far back as the colonialist era and the rise of Continue reading
This paper explores the process of developing a visual brand language. With the need for a structured process and the opportunity to both increase profit as well as creating a company-customer relation, understanding how Continue reading
This Paper is centered on online brand personality in the Swedish context. The study is carried out thanks to an existing Model of online brand personality. Precisely the Continue reading
This thesis focuses on assessing current technologies, policies, KPIs and modelling tools for enhancing the characterization of current energy demand coming from the residential sector in long term energy models. Today, thanks to the Continue reading
In this report a product development process is constructed and used to redesign an omnidirectional treadmill, the Omnideck. The current design of the Omnideck platform is designed without regard for Continue reading
When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of Continue reading