In recent years, the successful expansions of Swedish fashion companies have mainly relied on their ability to turn fashion into brands. However, when companies grow it seems to be difficult to maintain the original brand identity as well as to Continue reading
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There are rules in urban development and the construction industry, which encourages organizations to work according to standards and approved codes. For example: it is required by law for all property owners to Continue reading
Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to Continue reading
This thesis is a study for analysing costs affected by packaging in a producing industry. The purpose is to develop a model that will calculate and present possible cost savings for the customer by using Continue reading
During the information gathering process, there are many factors which shape the consumers‟ decision to purchase a particular product. One of these determinants is the consumer‟s attitude which can have a significant effect on his/her Continue reading
- How to create an engaging brand experience in marketing context?
- How does an engaging brand experience affect consumer attitudes and brand image?
Purpose of the Study
The authors propose that the relationship between brand experience Continue reading
More companies in the building sector are starting to realize the importance of using customer satisfaction as a tool to enhance their competitive advantage. Customer satisfaction brings several positive aspects to a company, which can Continue reading
The purpose of this thesis is to examine selected elements, which have influence on customer satisfaction in services. The investigation is conducted bot from a theoretical and empirical point of view. The theoretical analysis Continue reading
Cloud Computing is heralded as the next big thing in enterprise IT. It will likely have a growing impact on IT and business activities in many organizations. It is changing the way IT departments used to work in order to get competitive Continue reading
The problem that has been addressed in the following thesis is the lack of data concerning customer perceptions and expectations of services provided to them by companies in the floral industry. We have through this study attempted to offer an insight into the Continue reading
The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Continue reading
We often speak of our society as a consumption society, a label that emerged after World War II. But the consumption society dates back longer than that, and can be deduced as far back as the colonialist era and the rise of Continue reading