What are the differences and similarities between public attitudes and responses towards the series of Tele2 commercials and actual Tele2’s expectations of customers’ attitudes towards their Continue reading
This study is about improvement Quality Service from the perspective of the customer satisfaction. This is motivated in a service company that has some problems measuring customer satisfaction in a quality of service. We believe that customer satisfaction is Continue reading
Background: In today’s turbulent business environment organizational success depends on its ability to embrace change and adapt quickly. The ability to satisfy customer is core to profitability; thus being agile is a prominent factor, because customer expectations are Continue reading
The environmental impacts of tourism have recently become a high-profile topic due to the increasing amount of attention devoted to issues such as climate change. The harmful effects of aviation, in particular, have led airline companies to adopt Continue reading
The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are Continue reading
This project gives brief study, on what is customer satisfaction and the techniques of achieving Customer Satisfaction. It also provides significance of the conducting the customer satisfaction research and how and when to conduct it. Based on the topic, this project analyzes Continue reading
The future of many companies lies in brands.By using brands as a starting point in the formulation of company strategy, an important precondition for a new direction – brand orientation – is created. Established brands have a great potential for increasing the ability of Continue reading
The problem that has been addressed in the following thesis is the lack of data concerning customer perceptions and expectations of services provided to them by companies in the floral industry. We have through this study attempted to offer an insight into the Continue reading
Jewelry designers might not be as customer-centered as Kotler recommend. Additionally, they are not constantly seeking to grow and make the most profit out of satisfying consumer needs better than competitors. However, it is Continue reading
This project aims to contribute to our understanding of dynamic interaction in duopoly markets. Chapter 1 motivates the study and offers a brief overview of the results. In Chapter 2 I study the dynamic equilibrium of a market Continue reading
New social media technologies like that of Facebook, have given companies new avenues in order to research their consumers and target market at Continue reading
It is obvious that customers are important stakeholders in organizations and their satisfaction is a priority to management. Customer satisfaction has been a subject of great interest to Continue reading
Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with Continue reading
Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a Continue reading
Today, firms compete with services rather than goods. Large service organizations are beginning to use Six Sigma as continuous improvement tool. An important part of the Six Sigma methodology is the Continue reading
Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer for repeated purchase.
Firms allocate large resources in these programs with millions of customers enrolled. Hence, it seems important that the Continue reading
The aim of the project was, to study and find the preferences of consumer for a specific car. Up to the end of nineties it was the monopoly of the Maruti Udyog. Now Indian Car Industry is one of the most competitive industries of the world. So the consumer is also differentiating while purchase.
We surveyed that on what points the consumers where differentiating between various models and brands. The main motive was to know what consumer wants in the car these days.
The methods adopted to collect information on small car market were mainly through Continue reading
Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and attraction appeals with decorative models). This study examines one particular aspect of the joy appeal in a marketing context, the smiling face stimulus. The main findings are that the smiling face is more effective than non-smiling faces in eliciting (1) a positive attitude toward the Continue reading