Aim: The aim of this study is to fill the research gap on whether there are differences in how Swedish consumers remember publicized scandals in regards to the Country of Origin (COO), focusing on Continue reading
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Tag: Customer
Analysis of Car Industry in India on the Basis of Consumer Preferences (Management Project)
The aim of the project was, to study and find the preferences of consumer for a specific car. Up to the end of nineties it was the monopoly of the Maruti Udyog. Now Indian Car Industry is one of the most Continue reading
Lifestyles, and Risk Perception – Consumer Behavior (Management Project)
In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to Continue reading
Moisture and Dust in Lighting Equipment: An Investigation of Customer Perception and Technical Solutions (Management Project)
Purpose
To investigate the possibility to reduce the number of failures caused by moisture and dust ingress in lighting equipment by Continue reading
Brand Orientation – A Strategy for Survival (Management Project)
The future of many companies lies in brands.By using brands as a starting point in the formulation of company strategy, an important precondition for a new direction – brand orientation – is created. Established brands have a great potential for increasing the ability of Continue reading
Deciphering the Crowd: A study of a company’s presence in social media from a consumer’s perspective (Management Project)
New social media technologies like that of Facebook, have given companies new avenues in order to research their consumers and target market at Continue reading
Marketing Plan for Design Jewelry (Management Project)
Jewelry designers might not be as customer-centered as Kotler recommend. Additionally, they are not constantly seeking to grow and make the most profit out of satisfying consumer needs better than competitors. However, it is Continue reading
Customer Rewards Programs – Designing Incentives for Repeated Purchase (Management Project)
Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer Continue reading
Dynamic Competition with Customer Recognition and Switching Costs: Theory and Application (Management Project)
This project aims to contribute to our understanding of dynamic interaction in duopoly markets. Chapter 1 motivates the study and offers a brief overview of the results. In Chapter 2 I study the dynamic equilibrium of a market Continue reading
In Search of an Integrating Product Model: Integrating Consumer Behaviour and Customer Value (Management Product)
Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a Continue reading