Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to Continue reading
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Tag: Customer
A Comparative Study on Traditional Software Development Methods and Agile Software Development Methods (Computer Project)
Everyone is talking about the software development methods but these methods are categorised into the different parts and the most important are Continue reading
What is Swedishness? – A Qualitative Research from the Customer and Organisational Perspective (Management Project)
Purpose: The purpose of this study is to investigate what Swedishness is according to Swedish customers and how a company could communicate and Continue reading
Social Media, Insta-Culture and The Reinvention of Fashion Week (Management Project)
Background:
It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these Continue reading
Best Practices in Web 2.0 Climate: Competitive Advantage Through Social Networking Tools (Management Project)
The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are Continue reading
Measuring Customer Satisfaction in a Service Company combining approaches for Quality Service Improvement (Management Project)
This study is about improvement Quality Service from the perspective of the customer satisfaction. This is motivated in a service company that has some problems measuring customer satisfaction in a quality of service. We believe that customer satisfaction is Continue reading
Impact of Sport Sponsorship on a Brand (Management Project)
The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this Continue reading
Rebranding’s Impact on Brand Attitude and Customer-Based Brand Equity among Swedish Consumers (Management Project)
Research Question:
How will brand attitude and customer based brand equity change after a revolutionary rebranding among Continue reading
Brand Value Creation Through Stakeholders (Management Project)
In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the Continue reading
Acne Jeans and Brand Associations (Management Project)
In recent years, the successful expansions of Swedish fashion companies have mainly relied on their ability to turn fashion into brands. However, when companies grow it seems to be difficult to maintain the original brand identity as well as to Continue reading
Love of Brand: a Story of an on-going Romance (Management Project)
Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to Continue reading
Chinese Consumer Attitudes towards the Electric Vehicle (Management Project)
ABSTRACT
During the information gathering process, there are many factors which shape the consumers‟ decision to purchase a particular product. One of these determinants is the consumer‟s attitude which can have a significant effect on his/her Continue reading