This paper explores the process of developing a visual brand language. With the need for a structured process and the opportunity to both increase profit as well as creating a company-customer relation, understanding how Continue reading
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Tag: Marketing
Organisation of Structured Export Financing by Commercial Banks in Russian Federation (Management Project)
This paper tries to define the concept of Export Finance and establish if the Export Financing is cost-effective way to raise capital and how Continue reading
Product Placement (Management Project)
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their Continue reading
A Model for Early Requirements Triage and Selection Utilizing Product Strategies (Computer Project)
In market-driven product development, large numbers of requirements flow in continuously. It is critical for product management to select the requirements aligned with overall business Continue reading
Promotional Products: A quantitative study about which promotional product are thebest to be used in general and specific industries (Management Project)
Purpose: The purpose of this study is to describe and analyze the use and the importance of promotional products for companies. What we want to achieve with this study is to find out which promotional product is the best in Continue reading
Can you trust marketing messages?: Challenging a claim in the domain market? (Management Project)
Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a Continue reading
Interaction between Brand Communities and a Brand Owner: The effect on community members perception of a brand (Management Project)
Purpose: The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning Continue reading
Analysis of Car Industry in India on the Basis of Consumer Preferences (Management Project)
The aim of the project was, to study and find the preferences of consumer for a specific car. Up to the end of nineties it was the monopoly of the Maruti Udyog. Now Indian Car Industry is one of the most Continue reading
Brand Orientation – A Strategy for Survival (Management Project)
The future of many companies lies in brands.By using brands as a starting point in the formulation of company strategy, an important precondition for a new direction – brand orientation – is created. Established brands have a great potential for increasing the ability of Continue reading
Marketing Strategies of an Integrated Facility Services Company (Management Project)
The purpose of the research (An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden) is to understand how Integrated Facility service companies (using ISS, Sweden as our focus) develop, plan and implement useful marketing strategies that are Continue reading
Infrastructural Assessment: A Quantitative Tool within Business & Economics (Management Project)
Traditional theories, models, and methods often address a general view of the environment including sociocultural, technological, Continue reading
Rural Marketing Strategy by Pepsi (MBA Project)
The only thing you can say with certainty about the Indian rural market right now is that it is the best trading ground for both Indian and multinational corporations. A burgeoning, untapped market estimated at nearly 150 million stretching across Continue reading