Purpose: The purpose of this study is to describe and analyze the use and the importance of promotional products for companies. What we want to achieve with this study is to find out which promotional product is the best in general and in specific industries. We will explore the power of promotional items and how to achieve the best results when it comes to saving time and money.
Theoretical framework: The theoretical framework includes theories regarding what companies need to consider when choosing to use promotional products. The theories which are used are based to on the four hypotheses which we have chosen to analyze.
Methodology and Method: This study is a quantitative study with a deductive and extensive approach.
Empirical framework: The empirical framework present findings and statistics of the research.
Analysis: The four hypotheses are analyzed and critical examined.
Conclusion: If companies learn how use promotional products they will gain a great advantage on the market. The type of the industry is of great importance when it comes to choosing the right promotional products.
Source: Halmstad University
Authors: Andersson, Philip | Malinova, Kristiana