The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, mainly in the Continue reading
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Tag: Marketing
Tourism in Mexico (Management Project)
The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as Continue reading
The Role of Entrepreneurial Networking on Internationalization of a Micro-sized Born Global Swedish Fashion Company: A Narrative Ethnographic Research (Management Project)
In recent studies a lot of attention is drawn to the connection between networking and entrepreneurship. Many scholars consider successful business and networking Continue reading
Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective (Management Project)
Increasing competition on a global scale is forcing companies to rethink their strategies concerning their supply chains, launch new products and services, increase customer service oriented activities. When launching a new product on a new or an existing market it is crucial to Continue reading
Requirements Engineering Process Maturity Model for Market Driven Projects: The REPM-M Model (Computer Project)
Several software projects are over budgeted or have to face failures during operations. One big reason of this is Software Company develops wrong software due to wrong interpretation of Continue reading
Supply Chain Management (Management Project)
A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to Continue reading
A Study on Retail Management with Big Bazaar (MBA Project)
Introduction to Retailing:
“Retailing is a distinct, diverse and dynamic sector”. “It is an activity of enormous economic significance to most developed nations”. It generates revenue and wealth for Continue reading
Marketing Mix – A Case Study with Nestle (MBA Project)
Objectives of Nestle:
Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded Continue reading
The Impact of Brand Experience on Attitudes and Brand Image – A Quantitative Study (Management Project)
ABSTRACT
Research Questions
- How to create an engaging brand experience in marketing context?
- How does an engaging brand experience affect consumer attitudes and brand image?
Purpose of the Study
The authors propose that the relationship between brand experience Continue reading
City Marketing: How to promote a city? (Management Project)
A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to Continue reading
Impact of Online Firm Generated Content (FGC) on Supply Chain Performance: An Empirical Analysis (IEEE Computer Project)
Consumer generated contents on social media can provide insights and intelligence for firms to improve their performance. In this paper, we highlight the Continue reading
Improving the Order Receiving Process: Case Study: Ekmans AB (Management Project)
Purpose:
The purpose of the thesis is to identify problems cooperating departments suffer from, create solutions and discover ways to successfully implement the changes. A case study of Ekmans AB has been conducted to Continue reading