This project gives brief study, on what is customer satisfaction and the techniques of achieving Customer Satisfaction. It also provides significance of the conducting the customer satisfaction research and how and when to conduct it. Based on the topic, this project analyzes Continue reading
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Management Projects
Venture Capitalists on the Seed Stage Arena: A Fit or Misfit (Management Project)
Background: Growth oriented entrepreneurial businesses need funding for the development of their idea, technology, product etc. However, for the businesses in the very earliest stages of development, access to Continue reading
The Smiling Face in Marketing Appeals and its Effects on the Customer (MBA Project)
Joy appeals appear frequently in marketing, but they have received little attention from marketing researches compared to other emotional appeals (e.g., sexy appeals, humor appeals, and attraction appeals wit Continue reading
Explaining SOA Service Granularity: How IT-strategy shapes services (Mangement Project)
Today’s competitive business environment forces companies to introduce new product and process innovations at an increasing pace. Almost every aspect of the modern business is supported by information technology systems which, consequently, must evolve at the same pace as Continue reading
The New Venture Creation Process in Cooperation with Science Park Jönköping (Management Project)
Purpose
The purpose of this study is to explore how students at Jönköping University can establish a new business and to what extent Science Park Jönköping is involved throughout the Continue reading
Surrogate boycotts: and the Effects on Companies and Marketing (Management Project)
The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of Continue reading
According to Swedish Citizens – Sweden has the Safest and Best Food in the World -Really? (Management Project)
Aim: The aim of this study is to fill the research gap on whether there are differences in how Swedish consumers remember publicized scandals in regards to the Country of Origin (COO), focusing on Continue reading
Gender difference in financial decision making: A quantitative study of risk aversion and overconfidence between the genders (Management Project)
The purpose of this study is to determine if gender can really affect financial decisions. We investigate the relationship between risk aversion, gender and overconfidence. We have conducted this study with a positivistic view and used a deductive approach starting to conduct a literature review of theories and build the Continue reading
Operational Flexibility and the Crucial Role of Organization Design and Information (Management Project)
Organizations are currently facing increasingly dynamic environments that require fast action in high-velocity settings. Recent research on dynamic capabilities purports that organizations need to build these capabilities to successfully confront increasing Continue reading
Can you trust marketing messages?: Challenging a claim in the domain market? (Management Project)
Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a Continue reading
Strategic thinking of Swedish TV production companies: How do they cope with change? (Management Project)
The Swedish TV production is facing great challenges today and actors on the market have to strategize to cope with these changes. This study explores what strategies are used, how they are formed, and what Continue reading
Time is Money! Time lag management in Business-IT Strategy: Emprical Validation of Theories (Management Project)
For today’s organizations to fully optimize their two major priorities;which are reducing cost and increasing revenue, they need to be involved in continuous Continue reading