Purpose: The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning Continue reading
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Management Projects
Knowledge Management in an Offshore Context: A study on IT-Consulting Projects at Accenture (Management Project)
During the last decade offshore sourcing has emerged as a rapidly growing trend, making offshore-based consultants rule rather than exception in IT consulting projects. This offshore context introduces Continue reading
Corporate Social Responsibility and Current Crisis: How has it affected in Spain? (Management Project)
Corporate Social Responsibility (CSR) is practice that is followed with the controversy of whether is a real management tool or rather is a fad. A good context in order to study this Continue reading
Analysis of Car Industry in India on the Basis of Consumer Preferences (Management Project)
The aim of the project was, to study and find the preferences of consumer for a specific car. Up to the end of nineties it was the monopoly of the Maruti Udyog. Now Indian Car Industry is one of the most Continue reading
Lifestyles, and Risk Perception – Consumer Behavior (Management Project)
In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to Continue reading
Strategy Perception: A Qualitative Study of Perception Differences and Similarities (Management Project)
Strategy is an important part of any business. To become successful, a company must put a lot of effort into creating a strong and feasible strategy. To eliminate problems to follow the strategy it should be clear and jointly formulated. However, a problem could still be that Continue reading
Conditions for Successful Export: An Analysis of Bolivian Wooden Door Producers (Management Project)
Bolivia, as the poorest country in South America, can gain a lot from international trade. It is an important factor for a country to build prosperity and gain economic growth and Continue reading
Critical success factors for ERP Implementation in a Company (MBA Project)
The critical success factors of ERP systems mainly include proper implementation and usage. Beside this there are several other factors that decide the regular functioning of Continue reading
Human Resources Benchmarking (Management Project)
The International Telecommunication Union (ITU), in its continued support of developing capacity building in the African Continent, sponsored the Continue reading
Moisture and Dust in Lighting Equipment: An Investigation of Customer Perception and Technical Solutions (Management Project)
Purpose
To investigate the possibility to reduce the number of failures caused by moisture and dust ingress in lighting equipment by Continue reading
Knowledge transfer within a project based industrial company: A study of ABB Power Systems AB (Management Project)
Background: Amongst contemporary companies, knowledge is considered as an ever more important factor of production and hence a competitive device. Demands on well-developed processes of knowledge management are particularly high in Continue reading
Foreign Portfolio Investment and the Financial Constraints of Small Firms (Management Project)
This project examines the impact of foreign portfolio investment on the financial constraints of small firms. Utilizing a dataset of over 195,000 firm-year observations across 53 countries, I examine the impact of foreign Continue reading