This paper focuses on leadership problems and possibilities regarding creativity in a specific R&D organization. This is done with the help of a model consisting of Continue reading
Get Latest Final Year Projects in your Email
Management Projects
Do Chinese Underwriters Grandstand to Attract more Firms when they are ready to go Public? (Management Project)
ABSTRACT
The concept of grandstanding comes from Gompers (1996), in his article, he defined “to grandstand” as “to act or conduct oneself with a view to impressing onlookers”. The idea of grandstanding does not only apply solely to venture Continue reading
Internal Coopetition as a Driver for Organizational Learning (Management Project)
SUMMARY
Coopetition, the joint occurrence of competition and cooperation between two actors on more than one activity is an emerging topic of research. As Bengtsson and Kock (2014) mentioned, there is an exponential increase in published papers Continue reading
Stakeholder Management in a Multicultural Environment (Management Project)
ABSTRACT
Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position Continue reading
Medium Effectiveness: Placement Strategies for Digital Signage – Inside and Outside Store Locations (Management Project)
ABSTRACT
In this age of ubiquitous advertisement, people are getting more and more burdened with advertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut through this clutter and reach a large number Continue reading
Chinese Consumer Attitudes towards the Electric Vehicle (Management Project)
ABSTRACT
During the information gathering process, there are many factors which shape the consumers‟ decision to purchase a particular product. One of these determinants is the consumer‟s attitude which can have a significant effect on his/her Continue reading
The Relationship between Corporate Social and Financial Performance: Evidence from Chinese Heavy-Polluting Industries (Management Project)
ABSTRACT
This study investigates the relationship between corporate social performance (CSP) and corporate financial performance (CFP) within the context of a particular CSP element: environmental investment. Two models of the determinants of companies’ environmental investment are estimated in order to capture Continue reading
The Effect of Corporate Social Responsibility on the Growth and Development of a Company (Management Project)
ABSTRACT
Corporate Social Responsibility is a wonderful but still new concept in the business arena. We have researched through a lot of literature with different views about this topic. Some writers saw CSR as a concept that businesses can adopt Continue reading
Social Media Marketing – an Insight on Companies’ Brand Communities on Social Media (Management Project)
ABSTRACT
Purpose
The purpose of this thesis is to gain a better understanding of how companies use their brands on social media to engage consumers.
Theoretical Framework
The theoretical framework brings up essentials of brand equity, brand Continue reading
Business Planning Involvement in New Ventures (Management Project)
ABSTRACT
Background
Planning occupies an important position in business literature. It is a well-investigated area with a long and extensive research tradition. However, the findings of the research are not consistent. In the planning literature there is a strong debate among Continue reading
Communication, Collaboration and Coordination during Humanitarian Relief Efforts (Management Project)
ABSTRACT
This thesis will investigate the Communication, Collaboration and Coordination among humanitarian organization with the application of Information and Communication Technology, and commercial paradigms. Aims to involve the relief Continue reading
The Impact of Brand Experience on Attitudes and Brand Image – A Quantitative Study (Management Project)
ABSTRACT
Research Questions
- How to create an engaging brand experience in marketing context?
- How does an engaging brand experience affect consumer attitudes and brand image?
Purpose of the Study
The authors propose that the relationship between brand experience Continue reading