Increasing competition on a global scale is forcing companies to rethink their strategies concerning their supply chains, launch new products and services, increase customer service oriented activities. When launching a new product on a new or an existing market it is crucial to Continue reading
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Tag: Marketing
City Marketing: How to promote a city? (Management Project)
A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to Continue reading
Promotional Products: A quantitative study about which promotional product are thebest to be used in general and specific industries (Management Project)
Purpose: The purpose of this study is to describe and analyze the use and the importance of promotional products for companies. What we want to achieve with this study is to find out which promotional product is the best in Continue reading
Can you trust marketing messages?: Challenging a claim in the domain market? (Management Project)
Today, millions of purchased domain sites names are sitting unused with no real web designs or concrete purpose coupled with them. Why would not owners engage a web-hosting domain-parking hotel so they can earn money through eyeballs advertising or click revenue while their sites sits Continue reading
Brand Orientation – A Strategy for Survival (Management Project)
The future of many companies lies in brands.By using brands as a starting point in the formulation of company strategy, an important precondition for a new direction – brand orientation – is created. Established brands have a great potential for increasing the ability of Continue reading
Product Placement (Management Project)
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their Continue reading
Interaction between Brand Communities and a Brand Owner: The effect on community members perception of a brand (Management Project)
Purpose: The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning Continue reading
Implementation of an IT based Marketing information system in a high tech company (Management Project)
Aim: The aim of this study has been to try to answer the question of how an IT based marketing information system support the formation of Continue reading
Public attitudes towards the use of marketing and communication by global non-profit organizations (Management Project)
Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with Continue reading
Central Purchasing at Stora Enso: A Survey of the Supplier Relations (Management Project)
The purpose of this study is to investigate the suppliers’ view of their relation to Stora Enso. The study focuses on the relation between the central purchasing unit of Continue reading
Cross-functional Co-operation for Improved Product Development: A Case Study (Management Project)
The purpose of this project is to identify and analyze relevant dimensions of cooperation between design and production related to product development. The study also focuses on suggesting improvements of the co-operation dimensions between Continue reading
A Study on Marketing Mix by Sony Corporation (Management Project)
Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that Continue reading
Green Marketing (MBA Project)
Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the Continue reading
Supply Chain Management (Management Project)
A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to Continue reading
A Study on Retail Management with Big Bazaar (MBA Project)
Introduction to Retailing:
“Retailing is a distinct, diverse and dynamic sector” . “It is an activity of enormous economic significance to most developed nations”. It generates revenue and wealth for nation, encourages investments and brings technological advancements. Stated that “it brings employment and Continue reading
Green Marketing (MBA Project)
What is Green Marketing?
All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and Continue reading
Analysis of Car Industry in India on the Basis of Consumer Preferences (Management Project)
The aim of the project was, to study and find the preferences of consumer for a specific car. Up to the end of nineties it was the monopoly of the Maruti Udyog. Now Indian Car Industry is one of the most competitive industries of the world. So the consumer is also differentiating while purchase.
We surveyed that on what points the consumers where differentiating between various models and brands. The main motive was to know what consumer wants in the car these days.
Research Methodology:
The methods adopted to collect information on small car market were mainly through Continue reading
Marketing Mix – A Case Study with Nestle (MBA Project)
Objectives of Nestle:
Marketing objectives are compatible with the overall corporate objectives of nestle. Company’s objective is to be the world’s largest and best branded food manufacturer while insuring that nestle name is synonymous with the products of the highest quality.
Its chief objectives are: Continue reading
Rural Marketing Strategy by Pepsi (MBA Project)
The only thing you can say with certainty about the Indian rural market right now is that it is the best trading ground for both Indian and multinational corporations. A burgeoning, untapped market estimated at nearly 150 million stretching across Continue reading
Market Regulation and Supervision (MBA Project)
Financial securities market regulation is subject to increasingly rapid reforms. Despite the political interest in different forms of reforms, economic analyses of the rationales for specific securities market regulation are primarily focused on specific issues such as insider trading. An overall analysis of securities markets regulation is rare. Continue reading