Background: The importance of the non-profit sector and the commercialization in it is increasing. The organizations have to deal with Continue reading
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Tag: Marketing
Barriers in Launching New Products: A Comparative Study of Swedish B2B Companies (Management Project)
The marketplace in the 21st century is intense and highly competitive. Customers have a great variety of products and services to choose from, therefor gaining competitive advantage is crucial for a company´s survival. Companies cannot rely on previous Continue reading
Brand Origin: How Does it Impact Brand Awareness and Brand Image (Management Project)
As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an Continue reading
Central Purchasing at Stora Enso: A Survey of the Supplier Relations (Management Project)
The purpose of this study is to investigate the suppliers’ view of their relation to Stora Enso. The study focuses on the relation between the central purchasing unit of Continue reading
Green Marketing (MBA Project)
Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the Continue reading
Creating Marketing Strategies for Wedding Business Unit of Amari Atrium Hotel (Management Project)
Problem:
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?
Purpose:
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?The aim of our thesis is to Continue reading
Cross-functional Co-operation for Improved Product Development: A Case Study (Management Project)
The purpose of this project is to identify and analyze relevant dimensions of cooperation between design and production related to product development. The study also focuses on suggesting improvements of the co-operation dimensions between Continue reading
Between Mission and Market: The Creation of Fundraising Propositions (Management Project)
The voluntary sector is growing in importance; in fundraising turnover, number of players and marketing professionalism. This study explores the process by which the fundraising Continue reading
Market Regulation and Supervision (MBA Project)
Financial securities market regulation is subject to increasingly rapid reforms. Despite the political interest in different forms of reforms, economic analyses of the rationales for specific securities market regulation are primarily focused on specific issues such as insider trading. An overall analysis of securities markets regulation is rare. Continue reading
Implementation of an IT based Marketing information system in a high tech company (Management Project)
Aim: The aim of this study has been to try to answer the question of how an IT based marketing information system support the formation of Continue reading
Green Marketing (MBA Project)
What is Green Marketing?
All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and Continue reading
A Study on Marketing Mix by Sony Corporation (Management Project)
Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that Continue reading