- How to create an engaging brand experience in marketing context?
- How does an engaging brand experience affect consumer attitudes and brand image?
Purpose of the Study
The authors propose that the relationship between brand experience Continue reading
A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to Continue reading
The purpose of this project is to identify and analyze relevant dimensions of cooperation between design and production related to product development. The study also focuses on suggesting improvements of the co-operation dimensions between Continue reading
Consumer generated contents on social media can provide insights and intelligence for firms to improve their performance. In this paper, we highlight the Continue reading
The purpose of the thesis is to identify problems cooperating departments suffer from, create solutions and discover ways to successfully implement the changes. A case study of Ekmans AB has been conducted to Continue reading
The voluntary sector is growing in importance; in fundraising turnover, number of players and marketing professionalism. This study explores the process by which the fundraising Continue reading
The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as Continue reading
This paper explores the process of developing a visual brand language. With the need for a structured process and the opportunity to both increase profit as well as creating a company-customer relation, understanding how Continue reading
This paper tries to define the concept of Export Finance and establish if the Export Financing is cost-effective way to raise capital and how Continue reading
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?The aim of our thesis is to Continue reading
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their Continue reading
What is Green Marketing?
All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and Continue reading