In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the Continue reading
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Management Projects
Branding and Gender: How Adidas Communicates Gender Values (Management Project)
This study discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their Continue reading
Complexity of Air Freight Networks (Management Project)
Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be Continue reading
Camels Rating System for Banking Industry in Pakistan (Management Project)
Financial sector of an economy plays an important role in its economic development and prosperity of the country. Banking industry serves as the backbone of the financial sector that accumulates Continue reading
Tracking the Trends in Inventory Management in the Automobile Manufacturing Industry Throughout the Business Cycle (Management Project)
Inventory is one of the largest and most important assets a manufacturing business possesses, and the turnover of inventory is one of the principal sources of revenue generation for Continue reading
The Influence of Logistics Outsourcing on Supply Chain Management (Management Project)
This research work as part of a Master thesis aims to analyse the potential influence of outsourced logistics function on supply chain management from a Continue reading
An Analysis on Demand and Forecasting of Plastic Product (Management Project)
This is the project about an analysis on demand and forecasting of plastic product in Puducherry with reference to Continue reading
Logistical Issues in a Transnational Supply Chain Project (Management Project)
In a current context of important material deliveries, mostly produced in Europe and shipped to China, many standards need to be set, rules to be established, liabilities to be defined. However, most of the Continue reading
Telepresence (Management Project)
Telepresence is one of the most promising collaboration tools, it allows companies to have meetings with colleagues and clients on the other side of the world giving the feeling that everyone is in the same room. This promising technology allows companies to Continue reading
Platformisation of the Mobile Services Domain in the Open Mobile Era: Strategic Challenges for European Mobile Operators (Management Project)
This research investigates the European Mobile Telecommunications industry, looking at the biggest strategic challenges Mobile Operators are going to face in the Continue reading
Sales Improvement on Life Insurance Policies (MBA Project)
Insurance sector is a booming sector and the penetration in India is quiet low. So, all the private players are trying to increase the market share in the public. This study also involves creating awareness among the urban and rural consumer about the insurance sector and also Continue reading
Effects of Performance Schedules on Event Ticket Sales (Management Project)
Event scheduling is one of many important decisions facing event marketers in the entertainment industry (i.e., how should multiple performances be scheduled across markets, across venues, and over time?). While there is Continue reading