SMEs serve as a backbone to keep an economy going and to boost it up in times of difficult hours like recession, for example. They are considered as the main source of modernization, innovation and entrepreneurial spirit. Like rest of Europe, 99% of enterprises are Continue reading
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Management Projects
The Role of Leadership In Organizatinal Change: Relating the successful Organizational Change with Visionary and Innovative Leadership (Management Project)
The globalization has converted the world into a small global village; a village in which there is an ever high stream of contentions and competitions between organizations. In this scenario the most effective and beneficial maneuver for any organization is to Continue reading
Storytelling: A Study of Marketing Communication in the Hospitality Industry (Management Project)
There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become Continue reading
Critical Success Factors across the ERP life cycle (Management Project)
Enterprise Resource Planning systems are business systems that are expected to integrate all the business’ processes within organization, and since ERP systems are complex and re-quire extensive changes in the organization, it is crucial that the Continue reading
Measuring Customer Satisfaction in a Service Company combining approaches for Quality Service Improvement (Management Project)
This study is about improvement Quality Service from the perspective of the customer satisfaction. This is motivated in a service company that has some problems measuring customer satisfaction in a quality of service. We believe that customer satisfaction is Continue reading
The Role of Product Architecture in The Agile Manufacturing Firms (Management Project)
Purpose – Agile manufacturing concept was first coined by Iacocca institute in 1991 as a new manufacturing paradigm in order to provide and ensure competitiveness in the emerging global manufacturing order. Afterward, a considerable number of Continue reading
Management Factors Influencing Open Innovation Integration and Appropriation of Returns (Management Project)
With innovation becoming the source of growth for major businesses, there has been a strong debate among the academic and the industrial fraternity relating to managing different channels of Continue reading
Impact of Sport Sponsorship on a Brand (Management Project)
The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this Continue reading
Managerial Search and the Pursuit of Opportunity (Management Project)
This project explores the search behavior of CEOs and how this behavior relates to the opportunities they recognize and take action upon. Opportunities are defined in this dissertation as the Continue reading
What’s in a Name?: A study on the success factors of brand naming in China (Management Project)
Background: China is highly relevant in today’s economic environment and will be even more important in the upcoming years, since the Chinese economy, including its Continue reading
Earnings Management using Classification Shifting (Management Project)
In this paper we examine if managers of Swedish firms listed on OMX Large Cap engage in earnings management by shifting core expenses to income decreasing special items in Continue reading
Entering the Swedish Management Consulting Industry (Management Project)
The management consultancy, a 14 billion EUR industry in Europe, has become an attractive market in the last couple of years. The Swedish market is blooming with an economic growth of a staggering Continue reading