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Barriers in Launching New Products: A Comparative Study of Swedish B2B Companies (Management Project)

The marketplace in the 21st century is intense and highly competitive. Customers have a great variety of products and services to choose from, therefor gaining competitive advantage is crucial for a company´s survival. Companies cannot rely on previous Continue reading

How to Wrestle the Dragon to Overcome the Great Wall: A Case Study on How Swedish SME’s Handle Institutional Barriers in China (Management Project)

During the past decade there have been a large increase of Swedish companies entering the Chinese market. It has been explained that entering the Chinese market can be the biggest challenge a firm will face. It has therefore been of Continue reading