Problem:
Transportation companies face an increase of emissions due to the increased use of transportation systems. The environment and society are being affected by emissions and solutions need to be created in order to stop the acceleration of harmful release to the planet. Transportation industries have to be sustainable.
Research Questions:
How can the introduction of new activities within CSR help a company become sustainable by reducing its ecological footprint? Which CSR activities could be adopted by a company so as to become sustainable by improving social conditions?
Purpose:
The purpose of this study is to discuss and analyze how innovation in CSR activities, related to environment and society, can lead a company to be sustainable by reducing its ecological footprint.
Methods:
A qualitative method of approach was used for this research work, with regards to primary data; interviews (telephone interview and email correspondence) were used. Secondary data sources were literature, articles, journals and internet sources from the university data bases.
Conclusion:
Through CSR activities companies can be sustainable, since they are linking the company into responsible actions, taking it further, new thinking can take these actions into another level.
Finding new solutions to the arising environmental problems can result in decreasing ecological footprint. Companies do not have time to wait for solutions coming to them, they have to approach and motivate innovation in their company and constantly try new projects in order to be sustainable.
Source: Mälardalen University
Authors: Bagherzadeh, Nazanin | Manoli, Christina