The financial sector stands for an important part of society’s fundamental infrastructure and national economy. Previous financial crises indicate the importance of having a well-regulated financial market. Former directives of regulating the Continue reading
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Tag: Strategies
Attitude Towards Mobile Advertising and Purchase Intention of Swedish Customers (Management Project)
Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to Continue reading
What is Swedishness? – A Qualitative Research from the Customer and Organisational Perspective (Management Project)
Purpose: The purpose of this study is to investigate what Swedishness is according to Swedish customers and how a company could communicate and Continue reading
Tourism in Mexico (Management Project)
The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as Continue reading
The Role of Entrepreneurial Networking on Internationalization of a Micro-sized Born Global Swedish Fashion Company: A Narrative Ethnographic Research (Management Project)
In recent studies a lot of attention is drawn to the connection between networking and entrepreneurship. Many scholars consider successful business and networking Continue reading
Nokia’s Marketing Strategies in India (Management Project)
This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia in India. After studying the past of the company and the history of Continue reading
Philosophical Perspectives on Sustainable Development With a Focus on the Urban Poor (Civil Project)
The study discusses sustainable development related to the urban poor in informal settlements. It includes also a case study of how the Municipality of Continue reading
The Demographic Decline – The Case of Sweden: The Shrinking Process in Remote Rural Areas (Civil Project)
In Sweden, growing processes and shrinking processes take place simultaneously since decades. The following thesis deals especially with the decline process in the Continue reading
Best Practices in Web 2.0 Climate: Competitive Advantage Through Social Networking Tools (Management Project)
The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are Continue reading
Strategic Municipal Energy Planning – Examining Current Practice in Sweden (Civil Project)
The Swedish Act on Municipal Energy Planning was written in 1977 in a time of energy crisis and requires each municipality to have a plan for rational supply and Continue reading
Storytelling: A Study of Marketing Communication in the Hospitality Industry (Management Project)
There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become Continue reading
The Role of Product Architecture in The Agile Manufacturing Firms (Management Project)
Purpose – Agile manufacturing concept was first coined by Iacocca institute in 1991 as a new manufacturing paradigm in order to provide and ensure competitiveness in the emerging global manufacturing order. Afterward, a considerable number of Continue reading