Proponents of Open Innovation argue in support of its novel additions, critics however question its novelty and argue that the roots of Open Innovation predate Chesbrough. We investigate what is novel about Open Innovation by comparing Continue reading
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Tag: MBA Systems
Logistical Issues in a Transnational Supply Chain Project (Management Project)
In a current context of important material deliveries, mostly produced in Europe and shipped to China, many standards need to be set, rules to be established, liabilities to be defined. However, most of the Continue reading
The Digitalized Newspaper Organization: An Identity Crisis in the Midst of the Challenges of Being Early Adopters of Converged Digital Services (Management Project)
The newspaper industry has clearly been affected thoroughly by digitalization, and as a result has adapted its traditional practices to accommodate for the numerous possibilities Continue reading
Medium Effectiveness: Placement Strategies for Digital Signage – Inside and Outside Store Locations (Management Project)
ABSTRACT
In this age of ubiquitous advertisement, people are getting more and more burdened with advertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut through this clutter and reach a large number Continue reading
The Effect of Corporate Social Responsibility on the Growth and Development of a Company (Management Project)
ABSTRACT
Corporate Social Responsibility is a wonderful but still new concept in the business arena. We have researched through a lot of literature with different views about this topic. Some writers saw CSR as a concept that businesses can adopt Continue reading
Social Media Marketing – an Insight on Companies’ Brand Communities on Social Media (Management Project)
ABSTRACT
Purpose
The purpose of this thesis is to gain a better understanding of how companies use their brands on social media to engage consumers.
Theoretical Framework
The theoretical framework brings up essentials of brand equity, brand Continue reading
Promise and Performance of ERP (Management Project)
Organizations worldwide invest in enterprise system software to gain access to integration of transactions-oriented data and business process throughout the organization. From the vendor perspective Enterprise Resource Planning software is the enabler of Continue reading
The Influence of ERP Simulations on ERP Systems Implementation (Management/Computer Project)
Companies are always trying to enhance their functioning to achieve a competitive advantage in a given market. Some of the tools that are used to improve organizational functioning include ERP systems. In fact, ERP systems are becoming Continue reading
Proposing an assessment tool for Knowledge Management: A case study at an EMS in South East China (Management Project)
In recent years, terms as “knowledge economy” and “knowledge society” have appeared in contemporary management literature. The rhetoric has been that technology-based advantages alone are Continue reading
Consumer Acceptance of Cloud Computing Based Gaming (Management Project)
Cloud computing is a set of technologies that provide efficient and effective usage of information technology resources. The application of cloud computing in games is a new market that is currently growing. Applying cloud computing to games results in a Continue reading
Explaining SOA Service Granularity: How IT-strategy shapes services (Mangement Project)
Today’s competitive business environment forces companies to introduce new product and process innovations at an increasing pace. Almost every aspect of the modern business is supported by information technology systems which, consequently, must evolve at the same pace as Continue reading
Operational Flexibility and the Crucial Role of Organization Design and Information (Management Project)
Organizations are currently facing increasingly dynamic environments that require fast action in high-velocity settings. Recent research on dynamic capabilities purports that organizations need to build these capabilities to successfully confront increasing Continue reading