Background: China is highly relevant in today’s economic environment and will be even more important in the upcoming years, since the Chinese economy, including its Continue reading
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Tag: International Business
Entering the Swedish Management Consulting Industry (Management Project)
The management consultancy, a 14 billion EUR industry in Europe, has become an attractive market in the last couple of years. The Swedish market is blooming with an economic growth of a staggering Continue reading
Rebranding’s Impact on Brand Attitude and Customer-Based Brand Equity among Swedish Consumers (Management Project)
Research Question:
How will brand attitude and customer based brand equity change after a revolutionary rebranding among Continue reading
SME Entry Strategy in Foreign Markets (Management Project)
The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm’s standpoint since it provides Continue reading
Complexity of Air Freight Networks (Management Project)
Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be Continue reading
The Influence of Logistics Outsourcing on Supply Chain Management (Management Project)
This research work as part of a Master thesis aims to analyse the potential influence of outsourced logistics function on supply chain management from a Continue reading
Platformisation of the Mobile Services Domain in the Open Mobile Era: Strategic Challenges for European Mobile Operators (Management Project)
This research investigates the European Mobile Telecommunications industry, looking at the biggest strategic challenges Mobile Operators are going to face in the Continue reading
Attracting Foreign Direct Investment: A Case Study on the Swedish Region of Gävleborg (Management Project)
Aim: The research project discusses foreign direct investment as well as the attractiveness of the region of Gävleborg within this context. The researchers attempt to investigate why foreign direct investment is not yet common within the aforementioned region. Moreover, the aims of the study is Continue reading
Growth made simple: How to grow a small company into a large corporation (Management Project)
This study is about rapid growth in SMEs from an entrepreneur’s or manager’s perspective and it aim to find practices in order to enable and drive rapid growth. The purpose of this study is to understand how owner-led small businesses can be managed in order to Continue reading
Information in the Marketplace: Two Essays on Firm Strategies and Stakeholder Perceptions (Management Project)
This report consists of two essays that examine the role of information exchange in the marketplace and how firm strategies shape stakeholder perceptions of Continue reading
Cutting out the Middleman (Management Project)
The Swedish sawmill industry is changing, and sawmills are increasingly pursuing disintermediation opportunities internationally. However, little is known, theoretically nor practically, regarding what is influencing sawmills in their Continue reading
Achieving Successful Cross-Cultural and Management Integration: The experience of Lenovo and IBM (Management Project)
With social structure and technology rapidly changing, business globalization has been regarded as a worldwide trend. While there have been many cases and literature on Continue reading