Problem:
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?
Purpose:
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?The aim of our thesis is to Continue reading
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Tag: Business
Designating Legacy Status to It Systems: a Framework in Relation to a Future-oriented Perspective on Legacy Systems (Management Project)
Organizations that have come to depend on legacy systems face quite a paradoxical problem. Maintaining the system might prove ineffective in accommodating necessary changes, but a system migration project is Continue reading
Environmental CSR-initiatives influence on Brand Equity: a Case of Eco-Labeling (Management Project)
The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Continue reading
Is Retirement Something for Students? (Management Project)
The concept of pension saving is a well-known phenomenon, but the underlying meaning of what this concept really means is not as known. This explorative study is conducted to contribute to Continue reading
Commuter Shopping (Management Project)
Background:
For ages people have commuted to work, or to other activities, located outside their home municipality. Statements found indicate that the basic decision for commuting are based on utility maximisation and no matter what the Continue reading
Motivations of Females to play Poker online (Management Project)
Purpose:
The aim of this study is to investigate the main motives behind Swedish females’ propensity to play poker online by means of hypotheses testing through Continue reading
Diagnostic Study on Readymade Garments Industry (Management Project)
Clothes are an epitome of a culture. People in different parts of the world have their own styles of dressing which symbolize their culture and status. The last two centuries have seen Continue reading
How to Make Ambassadors Turn Their Friends Into Ambassadors (Management Project)
With the internet’s rampage, the possibilities for consumer-driven distribution of information are massive. One way to use this inter-consumer approach is to encourage existing customers, or ambassadors, to invite their Continue reading
Online Brand Personality in Sweden (Management Project)
This Paper is centered on online brand personality in the Swedish context. The study is carried out thanks to an existing Model of online brand personality. Precisely the Continue reading
KANBAN Implementation from a Change Management Perspective: A Case Study of Volvo IT (Management Project)
The purpose of this thesis is to investigate and analyze the implementation process of KANBAN, a lean technique, into a section of Continue reading
Relationship Between Product Quality and Customer Satisfaction (Mechanical Project)
The National Safety Council (NSC) estimated that over 35,000 people died in U.S. traffic accidents. About 3.8 million traffic crash injuries requiring medical attention occurred in 2013, and the number of deaths was about the same over the Continue reading
Open Source Strategy: A Change of Perception through the Lens of Innovation (Management Project)
Open Source Software has been all about myths until recently, with many people believing that open source isn’t reliable because the open source projects are held by a small group of Continue reading