The objective with this project is to clarify the advantages – both economic and environmental – that companies in the Continue reading
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Management Projects
Infrastructural Assessment: A Quantitative Tool within Business & Economics (Management Project)
Traditional theories, models, and methods often address a general view of the environment including sociocultural, technological, Continue reading
Managing Performance Measurement: A study of how to select and implement performance measures on a strategic, tactical and operational level (Management Project)
The main purpose of this study is to define important criteria to consider when selecting and implementing performance measures on a strategic, tactical and operational level. The thesis is built around the questions Continue reading
Workspace Optimization for Human Resource Management in Project-Based Organizations from a Managerial Perspective (Management Project)
The importance of office physical layout has never been studied by scholars and entrepreneurs from the perspective of managing human resources in project-based Continue reading
The Influence of Consumer Motivations on Consumption Intentions and Behavior (Management Project)
This Project comprises two essays that investigate how consumers’ different motivations affect their cognitive responses and consumption behavior. Continue reading
Dynamic Competition with Customer Recognition and Switching Costs: Theory and Application (Management Project)
This project aims to contribute to our understanding of dynamic interaction in duopoly markets. Chapter 1 motivates the study and offers a brief overview of the results. In Chapter 2 I study the dynamic equilibrium of a market Continue reading
Go Green in the Automotive Industry: Open and Networked Innovation applied by Tesla Motors and Renault (Management Project)
In today’s economical world, companies realize the importance to build corporate strategies on innovation to sustain a Continue reading
The Impact of Working Capital Management on Cash Holdings (Management Project)
This study examines the impact of working capital management on cash holdings of Continue reading
Electronic Mediation, Transformation, and Business Value: Study in the Retail Auto Industry (Management Project)
This project seeks to answer the following research questions: (1) what properties enable some organizations to generate more value from information technology (IT) than others? and (2) through what mechanisms do organizations generate Continue reading
In Search of an Integrating Product Model: Integrating Consumer Behaviour and Customer Value (Management Product)
Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a Continue reading
SKB International In South Korea: A Study about Consultancy of Nuclear Waste System Management from Northern Europe to Far East Asia (Management Project)
This essay outlines the problems in the cross-cultural communication between SKB International and the Korean market. After interviews with the vice president of SKB International and their representative in Continue reading
Rural Marketing Strategy by Pepsi (MBA Project)
The only thing you can say with certainty about the Indian rural market right now is that it is the best trading ground for both Indian and multinational corporations. A burgeoning, untapped market estimated at nearly 150 million stretching across Continue reading