Recent empirical firm level studies reveal the structural heterogeneity of firms in process and product innovation, as well as the central role of product quality in determining Continue reading
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MBA Marketing
Creating Marketing Strategies for Wedding Business Unit of Amari Atrium Hotel (Management Project)
Problem:
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?
Purpose:
What should be marketing strategies for wedding business unit of Amari Atrium Hotel?The aim of our thesis is to Continue reading
Improving Supply Chain Management With Advanced Planning and Scheduling: Effects and Possibilities With an International Perspective (Management Project)
Companies are more and more moving to low wage regions like Eastern Europe and Asia to stay competitive. Instead of lowering the cost of production, it has been argued that Continue reading
Motivations of Females to play Poker online (Management Project)
Purpose:
The aim of this study is to investigate the main motives behind Swedish females’ propensity to play poker online by means of hypotheses testing through Continue reading
Customer Value Creation (Management Project)
When companies go international some factors present in the host country act like forces that might drive the company to standardize or adapt its strategies. The choices between to standardize or to adapt to local needs are of Continue reading
Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs (MBA Project)
With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also Continue reading
Corporate Social Responsibility(CSR): Structure for Responsibility (Management Project)
Many organisational flaws are consequences of unsuitable structure arrangements that do not support the organisation in its work towards goal accomplishment. The appropriateness of the structure is determined by how well it allows the Continue reading
Product Placement (Management Project)
Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their Continue reading
Commuter Shopping (Management Project)
Background:
For ages people have commuted to work, or to other activities, located outside their home municipality. Statements found indicate that the basic decision for commuting are based on utility maximisation and no matter what the Continue reading
Scent Marketing: What is the impact on stores in Umeå? (Management Project)
The way of consumption has changed. Now, consumers are not only rational when purchasing. They do not buy just for the functionality of the good or service they are looking for. The consumption is more affective and consumers are considered now as Continue reading
Co-created Reputation in a Nonprofit Context: A Mixed-method Study of SACC-DC (Management Project)
Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations Continue reading
E-commerce: A study on women’s online purchasing behavior (Management Project)
Purpose: The purpose of this project is to map out the present behavior of women between 40-55 years concerning Internet shopping. Furthermore, the research aims at finding and analyzing factors that might help marketers when Continue reading