ABSTRACT:
The article reveals the life trajectories of Russian entrepreneurs in the context of four modern institutions of socialization which determine individual Continue reading
Tag: MBA Marketing
Brand Origin: How Does it Impact Brand Awareness and Brand Image (Management Project)
As globalization influences today’s world markets, many brands are becoming international and global. When a brand is in an international market it creates an Continue reading
Importance of Green Service Offerings for French, Dutch, Swedish and UK Retailers in Their Selection of Transport Operators (Management Project)
Background:
The selection of transport operators has become a complex decision making process with multi-criteria aspects. Deciding on which transport operator to use depends on Continue reading
Attitude Towards Mobile Advertising and Purchase Intention of Swedish Customers (Management Project)
Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to Continue reading
Central Purchasing at Stora Enso: A Survey of the Supplier Relations (Management Project)
The purpose of this study is to investigate the suppliers’ view of their relation to Stora Enso. The study focuses on the relation between the central purchasing unit of Continue reading
Reputation Building by New Ventures (Management Project)
Management scholars have established the importance of reputation for firm performance but the mechanisms through which reputation can be Continue reading
What is Swedishness? – A Qualitative Research from the Customer and Organisational Perspective (Management Project)
Purpose: The purpose of this study is to investigate what Swedishness is according to Swedish customers and how a company could communicate and Continue reading
The Effectiveness of Seller Credibility Systems in the Online Auction Market (Management Project)
The Internet has turned out to be an appealing place for doing business, with its unprecedented ability to bring together a large number of buyers and sellers, cover a wide Continue reading
Service Marketing in a Cross-Culture Environment: A case of Elekta China (Management Project)
Aim: The aim of this research is to explore how the Leksell Gamma Knife survives in a cross-cultural environment by analyzing how adaptation/standardization, trust and network development overcome the challenges created by Continue reading
Corporate Social Responsibility(CSR): Structure for Responsibility (Management Project)
Many organisational flaws are consequences of unsuitable structure arrangements that do not support the organisation in its work towards goal accomplishment. The appropriateness of the structure is determined by how well it allows the Continue reading
Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs (MBA Project)
With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also Continue reading
The Role of Entrepreneurial Networking on Internationalization of a Micro-sized Born Global Swedish Fashion Company: A Narrative Ethnographic Research (Management Project)
In recent studies a lot of attention is drawn to the connection between networking and entrepreneurship. Many scholars consider successful business and networking Continue reading