Problem:
What are the differences and similarities between public attitudes and responses towards the series of Tele2 commercials and actual Tele2’s expectations of customers’ attitudes towards their Continue reading
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Tag: MBA Marketing
Motivations of Females to play Poker online (Management Project)
Purpose:
The aim of this study is to investigate the main motives behind Swedish females’ propensity to play poker online by means of hypotheses testing through Continue reading
Strategic thinking of Swedish TV production companies: How do they cope with change? (Management Project)
The Swedish TV production is facing great challenges today and actors on the market have to strategize to cope with these changes. This study explores what strategies are used, how they are formed, and what Continue reading
The Role of Product Architecture in The Agile Manufacturing Firms (Management Project)
Purpose – Agile manufacturing concept was first coined by Iacocca institute in 1991 as a new manufacturing paradigm in order to provide and ensure competitiveness in the emerging global manufacturing order. Afterward, a considerable number of Continue reading
Measuring Customer Satisfaction in a Service Company combining approaches for Quality Service Improvement (Management Project)
This study is about improvement Quality Service from the perspective of the customer satisfaction. This is motivated in a service company that has some problems measuring customer satisfaction in a quality of service. We believe that customer satisfaction is Continue reading
Scent Marketing: What is the impact on stores in Umeå? (Management Project)
The way of consumption has changed. Now, consumers are not only rational when purchasing. They do not buy just for the functionality of the good or service they are looking for. The consumption is more affective and consumers are considered now as Continue reading
Triggering Factors for Word-of-Mouth: A case study of Tipp-Ex’s Viral Marketing Campaign (Management Project)
Purpose: The aim of this study is to explore what makes an interactive viral marketing campaign effective in terms of Word-of-Mouth. Continue reading
Conditions for Successful Export: An Analysis of Bolivian Wooden Door Producers (Management Project)
Bolivia, as the poorest country in South America, can gain a lot from international trade. It is an important factor for a country to build prosperity and gain economic growth and thereby reach a higher standard of living. But for a company to succeed in the international market Continue reading
Growth made simple: How to grow a small company into a large corporation (Management Project)
This study is about rapid growth in SMEs from an entrepreneur’s or manager’s perspective and it aim to find practices in order to enable and drive rapid growth. The purpose of this study is to understand how owner-led small businesses can be managed in order to Continue reading
Entering the Chinese e-merging market: A single case study of buisness model adjustment (Management Project)
Business model is a concept that has gained increasing attention in recent years. It is seen as a firm’s ticket to success and has been studied by researchers and managers alike to find the ultimate template for prosperity. Little research has, however, been conducted on Continue reading
Public Procurements in Africa: the way to Swedish success (Management Project)
Africa is a poor continent with many of the worlds least developed countries. The latest years the Swedish export to Africa has diminished, at the same time Sweden continues to be a big contributor of aid funds to the continent. However, trade in all its form Continue reading
Qualitative Brand Image Analysis for a Global Brand (Management Project)
The cultural differences in the consumers’ perspectives are an important factor that affects the image of brands around the world. A brand’s image may be affected even though the company gives the same message across different cultures. In order to analyze these effects, the authors have Continue reading
Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective (Management Project)
Increasing competition on a global scale is forcing companies to rethink their strategies concerning their supply chains, launch new products and services, increase customer service oriented activities. When launching a new product on a new or an existing market it is crucial to Continue reading
Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs (MBA Project)
With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also Continue reading
SME Entry Strategy in Foreign Markets (Management Project)
The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm’s standpoint since it provides Continue reading
Best Practices in Web 2.0 Climate: Competitive Advantage Through Social Networking Tools (Management Project)
The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. However, why and how are Continue reading
Surrogate boycotts: and the Effects on Companies and Marketing (Management Project)
The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of Continue reading
The Influences of National Culture on New Product Development Collaboration (Management Project)
To ensure success in the rapid pace of globalization, it is crucial for companies to understand the management practice within and outside national boundaries. This study investigates the influences of national culture on new product Continue reading
Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation (Management Project)
Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of Continue reading
Nokia’s Marketing Strategies in India (Management Project)
This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia in India. After studying the past of the company and the history of Continue reading