The topic for the study is on “Consumer Buying Behaviour about pens”. Pen is a product, which is used by each and every person. There are various brand’s of pen in the market of different types. price, colour, design, grip etc. So the Continue reading
Tag: MBA Marketing
Essays on New Product Development (Management Project)
This project report comprises three essays that theoretically and empirically investigate three managerial relevant issues in Continue reading
Retail Store Operations at Reliance Retail Ltd. (Management Project)
The scope of project allows a two way approach to learn about the functioning of Reliance Fresh outlets. Firstly, it provides an opportunity to know about in and out of the functioning of the retail store which serves both as the Continue reading
Scent Marketing: What is the impact on stores in Umeå? (Management Project)
The way of consumption has changed. Now, consumers are not only rational when purchasing. They do not buy just for the functionality of the good or service they are looking for. The consumption is more affective and consumers are considered now as Continue reading
Co-created Reputation in a Nonprofit Context: A Mixed-method Study of SACC-DC (Management Project)
Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations Continue reading
E-commerce: A study on women’s online purchasing behavior (Management Project)
Purpose: The purpose of this project is to map out the present behavior of women between 40-55 years concerning Internet shopping. Furthermore, the research aims at finding and analyzing factors that might help marketers when Continue reading
Implementation of an IT based Marketing information system in a high tech company (Management Project)
Aim: The aim of this study has been to try to answer the question of how an IT based marketing information system support the formation of Continue reading
Application of Demand & Supply-Crude Oil (Management Project)
A significant factor on petroleum demand has been human population growth. Oil production per capita peaked in the 1970s. The world’s population in 2030 is expected to be double that of Continue reading
Green Marketing (MBA Project)
What is Green Marketing?
All activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and Continue reading
Launching a New-to-the-World Product (Management Project)
Background:
Innovation is something that continuously leads to new knowledge and technologies. A vital step for an innovation is to Continue reading
CRM in Fashion Companies for men’s wear (Management Project)
Problem: The Fashion industry is a highly discussed issue today, and as it is very competitive, the awareness among consumers, especially male consumers, has increased. Through a preliminary research conducted by the authors, it was evident that creating Continue reading
Innovation Crowdsourcing: Exploring the Use of an Innovation Intermediary (Management Project)
Background: With the Open Innovation paradigm come new hopes for innovating companies. The ability to tap a global network of experts can, at least in theory, have a significant impact on an organization’s competitive strength. Before such a Continue reading