Social media has paved a new way for communication and interacting with others. ’What’s on your mind?’, ’How are you feeling today?’, ’Where are you?’, ’Who are you with?’. These allusions lead back to status update questions of the largest social network to date.
This study seeks to primarily understand, to which extent and if, social media usage influences authentic leadership dimensions and education from the millennials’ perpective. Additionally, it portrays results of an online based questionnaire conducted among students and alumni within the millennial generation.
Introduction:
During the last academic year of the Master Program we were able to deeply extend our knowledge, not only concerning our personal development but also because of the opportunity to modify and extend our frame of references through undergoing a topical research about our own generation.
It was an opportunity to master a topic of our personal interest, which can also provide everyone with an insight into the millennial generation and the roles played by the technological influence to which they are constantly exposed.
Research Problem:
The relationship between young people and new media is a really topical subject. The emerging millennial generation, a term used to name those who have entered or are about to enter the adult world at the beginning of the new millennium, has grown in an environment marked by the pervasive presence of new digital technologies.
They represent a disruptive force, with an estimated population of 70 million people only in the United States. The force of numbers, combined with the increased power of new technologies, put them in the position to exercise a significant influence on lifestyles and consumption models.
Source: Linnaeus University
Author: Bertoncini, Guia Tina | Schmalz, Maria Teresa