Indian IT companies have garnered a good market share in the global IT services market. Research has been emerging on the competitiveness of the Indian IT industry and the opportunities which led to the success of the Indian IT industry.
However,considering the current challenges posed to the Indian IT industry, Indian IT companies have to move up in the value chain and achieve technology led catch-up with the incumbents to maintain the market share in a highly competitive market.
The first part of this study investigates the windows of opportunities created by techno economic paradigm shifts and discontinuities that will help the Indian IT companies to move up in the value chain. To capitalize on the opportunities, Indian IT companies have to improve their innovation efforts.
In the second part of this study, certain determinants which improve the ideation capability of the organization are investigated in the Indian IT companies and its effects are discussed. The report also discusses various strategies that can be employed by the Indian IT companies to capitalize on the opportunities and to achieve technology led catch-up.
Author: M Vaduganathan, Santhakumar