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Projects on MBA Marketing 
E-commerce: A study on women’s online purchasing behavior (Management Project)
Purpose: The purpose of this project is to map out the present behavior of women between 40-55 years concerning Internet shopping. Furthermore, the research aims at finding and analyzing factors that might help marketers when
Complexity of Air Freight Networks (Management Project)
Companies face competition that comes at them from different directions in the current environment of globalization, deregulation and the push for greater mass customization of products, which still can be
CRM in Fashion Companies for men’s wear (Management Project)
Problem: The Fashion industry is a highly discussed issue today, and as it is very competitive, the awareness among consumers, especially male consumers, has increased. Through a preliminary research conducted by the authors, it was evident that creating
BUSINESS PLAN: Import, Export and Car Trading Company (Management Project)
Being entrepreneurial is pathly being creative. This Project presents a business plan of BEFCO Trading Ltd geared towards solving a problem in the
Blog Marketing – A Consumer Perspective (Management Project)
The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace. As Wright discuss; blogs provides a new way of communicating with customers, as customers want to be talked with. Companies have newly … Read more »
The Effectiveness of Seller Credibility Systems in the Online Auction Market (Management Project)
The Internet has turned out to be an appealing place for doing business, with its unprecedented ability to bring together a large number of buyers and sellers, cover a wide scale of market and automate transaction processes, etc. However, this … Read more »
Essays on New Product Development (Management Project)
This project report comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development. In the first essay, our focus is to develop a methodology that allows manufacturers to
Study of Emotions and Behavioral Intentions in Upscale Restaurants (Management Project)
The physical environment may be an important determinant of customer satisfaction and subsequent behavior when services are consumed primarily for hedonic purposes and customers spend moderate to long periods of time in the physical surroundings. An example of this phenomenon … Read more »
Achieving Successful Cross-Cultural and Management Integration: The experience of Lenovo and IBM (Management Project)
With social structure and technology rapidly changing, business globalization has been regarded as a worldwide trend. While there have been many cases and literature on management of culture integration for merger and acquisition from a Western perspective, few have discussed … Read more »
Analyzing The Market Of Lux (MBA Marketing Project)
Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government
A Study on Marketing Mix by Sony Corporation (Management Project)
Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that
Application of Demand & Supply-Crude Oil (Management Project)
A significant factor on petroleum demand has been human population growth. Oil production per capita peaked in the 1970s. The world’s population in 2030 is expected to be double that of
Consumer Behavior in Buying Ball Pens (Management Project)
The topic for the study is on “Consumer Buying Behaviour about pens”. Pen is a product, which is used by each and every person. There are various brand’s of pen in the market of different types. price, colour, design, grip … Read more »
Firm Dynamics, Endogenous Growth and International Trade (Management Project)
Recent empirical firm level studies reveal the structural heterogeneity of firms in process and product innovation, as well as the central role of product quality in determining world trade patterns and intensities. This calls for a better understanding of
Retail Store Operations at Reliance Retail Ltd. (Management Project)
The scope of project allows a two way approach to learn about the functioning of Reliance Fresh outlets. Firstly, it provides an opportunity to know about in and out of the functioning of the retail store which serves both as … Read more »
Green Marketing (MBA Project)
Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the
An Analysis on Demand and Forecasting of Plastic Product (Management Project)
This is the project about an analysis on demand and forecasting of plastic product in Puducherry with reference to
An Exploratory Study On “Second Hand Motor Bike Preference” (MBA Marketing Project)
With per capita income in the country growing at a fair clip, growth prospects of the Indian auto industry appear to be quite encouraging. The population is moving towards the middle class or lower middle class this is resulting in
Customer Rewards Programs – Designing Incentives for Repeated Purchase (Management Project)
Firms have since long given their regular customers special treatment. With the help of IT, many firms have established formal ways to do this. An example is a so-called customer rewards program (CRP), by which the firm rewards the customer … Read more »
Supply Chain Management (Management Project)
A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to