This study is about improvement Quality Service from the perspective of the customer satisfaction. This is motivated in a service company that has some problems measuring customer satisfaction in a quality of service. We believe that customer satisfaction is Continue reading
The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this Continue reading
How will brand attitude and customer based brand equity change after a revolutionary rebranding among Continue reading
In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the Continue reading
In recent years, the successful expansions of Swedish fashion companies have mainly relied on their ability to turn fashion into brands. However, when companies grow it seems to be difficult to maintain the original brand identity as well as to Continue reading
There are rules in urban development and the construction industry, which encourages organizations to work according to standards and approved codes. For example: it is required by law for all property owners to Continue reading
Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to Continue reading
This thesis is a study for analysing costs affected by packaging in a producing industry. The purpose is to develop a model that will calculate and present possible cost savings for the customer by using Continue reading
During the information gathering process, there are many factors which shape the consumers‟ decision to purchase a particular product. One of these determinants is the consumer‟s attitude which can have a significant effect on his/her Continue reading
- How to create an engaging brand experience in marketing context?
- How does an engaging brand experience affect consumer attitudes and brand image?
Purpose of the Study
The authors propose that the relationship between brand experience Continue reading
More companies in the building sector are starting to realize the importance of using customer satisfaction as a tool to enhance their competitive advantage. Customer satisfaction brings several positive aspects to a company, which can Continue reading
The purpose of this thesis is to examine selected elements, which have influence on customer satisfaction in services. The investigation is conducted bot from a theoretical and empirical point of view. The theoretical analysis Continue reading