Foreign Market Entry Strategy & International Franchising: Doing Business in Morocco (Management Project)

Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with Continue reading

Barriers in Launching New Products: A Comparative Study of Swedish B2B Companies (Management Project)

The marketplace in the 21st century is intense and highly competitive. Customers have a great variety of products and services to choose from, therefor gaining competitive advantage is crucial for a company´s survival. Companies cannot rely on previous Continue reading