- How to create an engaging brand experience in marketing context?
- How does an engaging brand experience affect consumer attitudes and brand image?
Purpose of the Study
The authors propose that the relationship between brand experience Continue reading
Current medical simulations for training students in the medical field involve the use of a complex computer interface to control key parameters. The Jump Trading simulation interface is an ergonomic and easy to use user interface that has been Continue reading
Ubiquity of mobile devices with rich sensory capabilities has given rise to the mobile crowd-sensing (MCS) concept, in which a central authority (the platform) and its participants (mobile users) work collaboratively to acquire Continue reading
Supplemental damping can be used as a cost-effective method to reduce structural vibrations. In particular, passive systems are now widely accepted and have numerous applications in the field. However, they are typically tuned to specific Continue reading
Construction work zones are growing in number around the world. The natural aging of existing roadway infrastructure ensures that more and more maintenance and rehabilitation will be required. Work zones, by their very definition, create Continue reading
How do the learning processes affect firms within the manufacturing industry to overcome challenges in acquisitions?
The purpose of this study is to investigate how the learning processes affect managers in the manufacturing industry to be able to reconfigure their Continue reading
The article deals with energy consumption and efficiency problems in electrical underfloor heating applications. Influence of structural elements of electrically heated building, defined by different time constants, on operating Continue reading
Agribot is a robot designed for agricultural purposes. As one of the trends of development on automation and intelligence of agricultural machinery in the 21st century, all kinds of agricultural robots have been researched and Continue reading
The Autonomous Golf Cart Project is a project sponsored by the Cal Poly Robotics Club. The multidisciplinary team is adding sensors and electronics Continue reading
One key objective for vehicle manufacturers is to develop technology and infrastructure to facilitate the progression from combustion to conversion by the year 2050. In the short to medium term however, the combustion of fossil fuels Continue reading
This document summarizes the discussion and findings of the 4th workshop held on October 27–28, 2015 in Frankfort, Kentucky as part of the Technology Transfer Continue reading
This article reports on the Web citation behavior of print and electronic thesis authors at Iowa State and Virginia Tech from 1997 to 2003. Citations from print Continue reading