This project comprises a series of three essays that investigate the influence of consumers’ mental construal and information processing on product evaluations. In the first essay, we examine Continue reading
Get Latest Management (MBA/BBA) Projects directly to your Email ID
A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to Continue reading
When we talk about the females employment in different organization, it is till treated in different disciplines. There are some gaps linked to it which still need to be filled in order to give equal opportunities to Continue reading
Currency fluctuations are a global phenomenon, and can affect multinational companies directly through their Continue reading
Corporate social responsibility is a widely discussed concept in today’s business, with different perceptions as well as explanations regarding the meaning and impact of Continue reading
Online communities are consuming significant time in the life of people. YouTube Beauty Community is one that exerts an important level of influence to the people who follow the YouTube Beauty Creators. Those, as leaders, have followers that Continue reading
The problem of achieving and sustaining growth is vital for companies in any country market, but it is even more crucial for companies in an emerging market, such as Russia. Meanwhile, some companies in the Continue reading
Current human activities have a significant impact on the socio-ecological system, endangering this system’s capacity to support human civilization and biodiversity. Today’s linear industrial model can be seen as a main driver of this Continue reading
Casco Adhesives develop, produce, market and distribute adhesives and adhesive equipment with the mission to increase the competitive strength of their customers by offering products at the leading edge of technology and with environmental awareness.
To fulfil this mission high demand is set on every function of the company, not at least the purchasing function. It is important that the function is involved at an early stage since the purchased material for an adhesive represents a grand part of its final value and a lot can be gained from considering alternative materials early on etc.
Naturally different strategies are appropriate for different purchases, to know what strategy that is most suitable can however be hard. Therefore a portfolio model was created in this thesis for supporting development of purchasing strategies for raw material.
The portfolio model was created in two steps that had to be performed in a sequential order. First a classification tool was formed where the purchased raw materials could be positioned into a purchasing portfolio matrix. The two dimensions of the matrix described the importance of purchase and supply risk. To further adapt the tool four steps were worked through. To begin with factors describing each dimension were selected through investigation and analysis.
The classification tool was supposed to consider aspects affecting a purchase and investigated further were thus the purchasing function, R&D and some parts of production. Thereafter answers to the factors were sorted out and given rates, relative weights and the critical borders were settled. The classification tool could finally be brought together and used to depict raw materials into the four quadrants; strategic, bottleneck, leverage and non-critical items of the matrix.
The classification tool could not be too complicated to use why all aspects affecting a purchase was impossible to cover in this step. Therefore a second step was to design a strategy template containing further information needed for developing a suitable strategy. The template enhanced questions concerning the raw material, the supplier market, the actual purchase etc. However depending on which quadrant the raw material was classified in different information was requested.
Hence a lot of inspiration to what topics to include in the template had to come from the main task of each quadrant. Nevertheless information also came from the classification tool, portfolio literature and Casco Adhesives’ line of business. Finally the two steps were brought together into a complete portfolio and the result was achieved; a portfolio model supporting development of purchasing strategies for raw materials at Casco Adhesives.
Source: Linköping University
Authors: Roos, Malin | Rydman, Linda
With the Open Innovation paradigm come new hopes for innovating companies. The ability to tap a global network of experts can, at least in theory, have a significant impact on an organization’s competitive strength. Before such a ‘network of experts’ can be Continue reading
ERGONOMICS AS A CONCEPT
The term ergonomics was coined from the Greek words ergon (meaning “work”) and nomos (meaning “rules).So the literal meaning is “the rules of work,” Ergonomics is the science of fitting the work-place conditions and job demands to the capabilities of the working population.
The goal of ergonomics is to make the work place more comfortable and to improve both health and productivity. To meet these goals, the capabilities and limitations of Continue reading
Decades of scholarship reveal a great heterogeneity and complexity of meanings and approaches for the understanding of the concept of Corporate Social Responsibility (CSR). Yet practitioners, despite the conceptual confusion in theory, operate in daily business upon their Continue reading