Purpose: This study examines employee engagement. For that matter, we investigate the factors that influence employee engagement in sporting goods retail stores, and the impact of relationships interactions between the team and the manager.
Method: This study was conducted through a deductive approach. The data was collected from two sporting goods retail stores: Stadium and Intersport, located in Gävle, Sweden; through questionnaires for both store’s employees, and face-to-face interviews to the store managers and employees. Finally, data was analyzed with the programs Microsoft Excel and SPSS.
Result & Conclusions: We found out that sporting goods retail store’s employees were mainly motivated by personal factors, job satisfaction factors and intrinsic factors, such as belongingness to the team. It appears that employees give significance importance to the relationship they have with their manager and coworkers. We also found out that the relationship with the customers has a huge impact on employee engagement.
Suggestions for future research: This research was conducted in a geographic area in a specific country (Sweden). Additionally, it is based on the sporting goods retail market. Thus, it could be interesting to extend this research to others sectors and markets, or to do the same research in another country.
Contribution of the thesis: While theories about employee engagement consider the relationship between employees and co-workers, and employees and manager as important for employee engagement, we empirically discovered that the relationship between employees and customers influences employee engagement significantly.
Source: University of Gävle
Author: Besnault, Camille | Sun Han Cordova, Maria-Claudia