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Understanding Consumer Preference in the Flower Industry (Management Project)

The problem that has been addressed in the following thesis is the lack of data concerning customer perceptions and expectations of services provided to them by companies in the floral industry. We have through this study attempted to offer an insight into the Swedish floral industry and hope that this research will provide for the required data to better understand the expectations of flower shoppers.

The information gathered will moreover help companies improve their services so as to ensure greater satisfaction and an increase in the value of their products.
Source: Uppsala University
Author: Adam Eweida | Simon Sverkel

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