In order to explain how to fulfill the purpose of investigating what makes similar companies adapt different risk report communication strategies in the Nordic banking industry, the research design, method and practical execution will be presented below.
The research will be explorative in the sense that the financial risk reports (or pillar 3 reports) have a rather recent appearance in business and is by that naturally not very well covered in other research. As mentioned above, theories about communication is not a new matter and could nowadays be considered a well-established subject of research.
It is further to explore how the communication theories visualize in this new subject, and will be researched in order to get better understanding for what financial reporting represent in the field of corporate communication. As the aim is to elaborate on present theoretical reasoning it is natural to focus on finding factors that may explain the phenomenon, and further elaborate if these findings are competing with earlier theories.
Source: Uppsala University
Author: Ekblad, Erik