One Company as Corporate Strategy: A Case Study at Saab AB (Management Project)

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This research project explores the increasingly popular phenomena of companies striving to harmonize and align their business which is called a “One Company”-vision. The project is carried out on behalf of the global IT and management consultancy company, Logica.

It is a case study at Saab AB, the Swedish aerospace-and defense-company, regarding corporate strategy. In this research project, the concept of parenting style is related as one important ingredient of One Company and it is considered to be the starting point for implementation of strategy.

Implementation of strategy is further illustrated with the help of a tentative model. This model puts strategy in the center of the organization and then intends to align the whole company through strategic congruence and integrated control in order to implement the chosen strategy. If the whole organization is not committed, it will be very difficult to complete the journey to become One Company.

The purpose of this research project is to develop a perspective of a One Company concept and to investigate the implementation of this concept at Saab AB. To further explain the purpose and to deepen the understanding of the One Company concept, the following research questions have been addressed:

  • How does Saab AB, a large Swedish multi-business organization, strive to become One Company?
  • What are (if any) the critical success factors in Saab’s journey to become One Saab?
  • What are (if any) the areas of improvement for Saab, according to the developed perspective of the One Company concept?

Source: Linköping University
Author: Lindeberg, Jessica | Malmlöv, Per

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