A Study on Marketing Mix by Sony Corporation (Management Project)

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Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy.

In this assignment, the major marketing mix variables are discussed:

i. Product

ii. Price

iii. Place (Distribution)

iv. Promotion.

Throughout the assignment Sony Corporation would be referenced. Points like how Sony has diversify its market products, the price range, places for distribution and the promotional strategies they have used to promote their products are discussed.

The project also tries to find out if the current marketing mixes used by the Sony corporation are satisfactory or not, giving suggestion to the Sony Corporation regarding the marketing mix.

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