Consumer generated contents on social media can provide insights and intelligence for firms to improve their performance. In this paper, we highlight the significance of firm generated content (FGC) on social media in supply chain context.
Drawing upon social capital theory, this study uses an advanced sentiment analysis approach to examine the impact of FGC effect on supply chain performance. Information sharing and collaboration are identified as two key FGC elements affecting supply chain performance.
We discuss and explain major implications of these FGC elements in this paper. Based on the insight gained from the analyses, this paper not only can help academicians understand how FGC can influence the outcome of a supply chain, but also can guide practitioners to adjust their supply chain strategies to have a sustainable competitive advantage.
Authors: Ajaya Swain | Qing Cao