Case Study of Whirlpool ERP-SAP Implementation (MBA Project)

Whirlpool had introduced the ‘six sense’ technology refrigerator ranging from Rs 10,600 to Rs 14750.

At the same time LG introduced a refrigerator to target the rural population and middle aged women,price ranging from Rs 5000 to Rs 12000.

Hence whirlpool had to decrease their cost margins overnight to withhold their customers and to be competitive.It took weeks for whirlpool to adjust their pricing because they did not have a centralized pricing database.

By that time LG had captured 10 per cent of the rural and semi-urban markets.

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